Spiffy Wins Third Annual MEMA Aftermarket Startup Challenge

RESEARCH TRIANGLE PARK, N.C. - Spiffy was declared the 2025 MEMA Aftermarket Startup Challenge winner during the Aftermarket Technology Conference on October 6, 2025. Spiffy is a full-stack mobile service platform that equips auto shops, dealers and fleets to launch and scale mobile vehicle maintenance services such as oil changes, car washes, detailing and more.

"Spiffy stood out in the MEMA Aftermarket Startup Challenge because it brings innovation to a very practical challenge: helping shops and fleets expand their business models through mobile service," said Chris Gardner, senior vice president of technology and programming at MEMA Aftermarket Suppliers. "It's a smart, scalable solution that aligns perfectly with where the industry is headed."

The MASC competition took place during the Aftermarket Technology Conference, where Spiffy and four other innovative startups presented their pitches to an audience of aftermarket industry professionals. The audience voted in real-time to select Spiffy, which provides the software, vans, devices and playbooks to help organizations launch fast, operate efficiently and grow fixed ops. The other finalists included Elm Park Labs Inc., Markit, Rhea's Factory and RueData.

"We're thrilled that industry leaders see the potential in what we're building," said Connor Finnegan, chief of product and strategy at Spiffy. "This recognition reinforces that we're delivering real value to the aftermarket."

The MEMA Aftermarket Startup Challenge is an annual event that brings together the most innovative startups in the vehicle lifecycle industry, offering them a platform to showcase their technologies and connect with key industry stakeholders. Three leading venture capital and mobility startup accelerators served as "judges" during the Challenge: Assembly Ventures, Automotive Ventures and FM Capital. Capstone Financial Group and Microtech Ventures also provided direction and advice for the Challenge.

About MEMA Aftermarket Suppliers

MEMA Aftermarket Suppliers exclusively serves manufacturers of aftermarket components, tools and equipment and related products, an important part of the automotive parts manufacturing industry which supports over 900,000 American jobs in all 50 states. MEMA Aftermarket Suppliers is a recognized industry change agent-promoting a collaborative industry environment, providing a forum to address issues and serving as a valued resource for member companies. Members represent all areas of the aftermarket including light vehicle, commercial vehicle and remanufacturing. MEMA Aftermarket Suppliers is a membership group within MEMA, The Vehicle Suppliers Association.

MEMA is the leading North American trade association for vehicle suppliers, parts manufacturers and remanufacturers. Automotive and commercial vehicle suppliers are the largest manufacturing sector in the United States and lead the way in new vehicle innovations. MEMA has been the voice of the vehicle supplier industry since 1904. Its more than 1,000 members are Strong by Association.

Members supply the aftermarket with the parts that keep millions of vehicles on the road, fueling international commerce and meeting society's transportation needs. MEMA members are committed to safety and sustainability.

MEMA has offices in Southfield, Mich.; Research Triangle Park, N.C.; and Washington, D.C. Learn more at mema.org/aftermarket-suppliers.