ZoomInfo Sued for Fraud Relating to Unethical Customer Retention Tactics

If you enjoy receiving unsolicited marketing calls and emails, you can thank your friends at ZoomInfo Technologies. This software and data company's principal product is a data platform that provides customer contact and business information to sales and marketing teams. It may annoy consumers, but it's good business- or it at least it was until ZoomInfo stocked declined by ninety percent. Now it's not just consumers who are angry, it's shareholders too, and they've filed a lawsuit.

The lawsuit claims that the positive effect COVID-19 had on ZoomInfo's growth was short lived, and large portions of ZoomInfo's customer base were trying to lower their usage or abandon the product altogether. ZoomInfo used a bevy of unethical tactics to retain customers including manipulative and coercive auto-renew policies and threats of litigation, and these tactics had materially damaged the Company's customer relationships, client franchise, and competitive advantages.

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