GBTA - Global Business Travel Association Inc.
GBTA - Global Business Travel Association Inc.
01/12/2026 | News release | Distributed by Public on 01/12/2026 04:22
When the Data is the Story
In an era where data tells the truth about traveller motivations, "When the Data is the Story" explores how numbers can illuminate narratives of culture, identity, and experience. Drawing from the 2025 Traveller Identity Consensus report, Evita Robinson and Dr. Alana Dillette reveals how BIPOC traveller data does more than quantify, it humanises and reframes the industry's understanding of community-driven exploration and global movement.
Key Takeaways:
- How to translate raw data into storytelling frameworks that reflect lived cultural experiences.
- The role of inclusive data collection in shaping equitable tourism narratives.
- Strategies for leveraging insights from underrepresented travellers to inform media, marketing, and policy.
Music track is Space Jazz by Kevin MacLeod
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GBTA - Global Business Travel Association Inc. published this content on January 12, 2026, and is solely responsible for the information contained herein. Distributed via Public Technologies (PUBT), unedited and unaltered, on January 12, 2026 at 10:22 UTC. If you believe the information included in the content is inaccurate or outdated and requires editing or removal, please contact us at [email protected]