Lincoln Financial Joins Waterlily’s Platform, Expanding Long-Term Care Access for Individuals and Their Families

Radnor, PA, April 22, 2026

Lincoln Financial (Lincoln) is pleased to announce a new partnership with Waterlily, an innovative technology platform that uses AI to help predict long-term care needs and provides consumers and financial professionals with personalized care forecasts, cost estimates and product solutions for consideration. Lincoln's hybrid life and long-term care solutions are now available through the Waterlily platform, expanding access for individuals and financial professionals.

With more than 120 years of experience, Lincoln Financial delivers a diverse range of products across its four business lines, including annuities, life insurance, group protection and retirement plan services. As the need for long-term care support continues to grow nationwide, integrating Lincoln's products into the Waterlily platform extends the awareness and availability to a wider audience, ensuring more individuals, families and professionals can access the planning resources they need to prepare for the future.

"As a pioneer in the hybrid life and long-term care space, Lincoln is focused on continuous innovation and creating an empowering experience designed to provide consumers the clarity and confidence they need to make informed decisions," said Jared Nepa, SVP, Head of Insurance Solutions Distribution at Lincoln Financial Distributors, Inc. "Waterlily's technology brings personalization and speed to the process, elevating our distribution strategy to help families navigate an important part of their financial future."

Waterlily's platform uses AI and large-scale computation to project long-term care needs decades in advance and evaluate millions of policy configurations to help identify strong-fit options for each consumer's goals and projected care scenarios.

From initial intake to policy submission, Waterlily's process can be completed in minutes. Waterlily analyzes a consumer's medical information against carrier-specific underwriting guidelines, reads policy application forms, and automatically skips or pre-fills over 70% of fields based on information already known about the applicant, reducing both time and complexity.

"Through our data-driven platform, we can help to project a person's long-term care needs decades in advance, calculating the costs involved and the impact on family members, ultimately giving consumers a critical leg up in planning," said Lily Vittayaruksul, CEO and Founder of Waterlily.

The collaboration underscores a shared commitment to transforming long-term care planning through technology and consumer-focused solutions.

About Lincoln Financial

Lincoln Financial helps people confidently plan for their vision of a successful financial future. As of December 31, 2025, approximately 17 million customers trust our guidance and solutions across four core businesses - annuities, life insurance, group protection, and retirement plan services. As of December 31, 2025, the company had $349 billion in end-of-period account balances, net of reinsurance. Headquartered in Radnor, PA., Lincoln Financial is the marketing name for Lincoln National Corporation (NYSE: LNC) and its affiliates.

About Waterlily

Waterlily is a financial technology company founded by Lily Vittayarukskul and Evan Ehrenberg. It predicts a family's future Long Term Care (LTC) needs and costs in retirement by analyzing over 500M data points using its proprietary AI modeling software. Since launching in March 2024, Waterlily is now partnered with many of the largest carriers, distributors, and LTC providers in the U.S. and has won a multitude of awards and acknowledgements from Forbes 30 Under 30, The World Economic Forum, XYPN, Sureify, Salesforce, WealthManagement.com, and more. Waterlily has helped thousands of families navigate long-term care planning while enabling wealth advisors and agents to close on millions of dollars of assets under management and policy premiums.