08/15/2025 | Press release | Archived content
How one company unlocked greater profit potential with component optimization
In the world of supply chain management, excess inventory is often seen as a costly burden-an unfortunate byproduct of market volatility, shifting demand, and global disruptions. But, as the saying goes, when life gives you lemons, make lemonade. Instead of treating excess inventory as a necessity of doing business, more companies are turning residual components into revenue. The benefit isn't just cost savings due to fewer storage fees and less waste. Optimizing inventory to create high-value finished goods is generating hundreds of thousands-at times even millions-of dollars in additional value.
Here's how one company unlocked greater profit potential with component optimization.
Excess inventory and component optimization: A match made in heaven
The dream of creating products from excess inventoryisn't new, but the capabilities that make it operationally and financially feasible are evolving. For Celestica, a global contract manufacturer for electronics and complex mechanical products, its first attempts to generate build plans for the surplus goods at its 40+ locations were made using Excel and macros.
However, this manual, time-intensive work meant its teams had to settle for good-enough results, not the highest-quality outcomes they knew were possible.
An optimization engine creating higher profit potential for customers
When Celestica started its search for another solution, its target was to find something capable of generating an optimal build plan, achieving maximum revenue, and making the best use of inventory on-hand. Its team chose a solution that combined optimization, heuristics, and AI/ML. This fusion of techniques gave them the ability to solve complex, multi-dimensional problems. They could then create could-be-built plans quickly and accurately to provide customers with the best opportunities for their excess inventory.
The solution, component optimization in Kinaxis Maestro, followed rules set by Celestica to generate build plans that prioritized for inventory, supply, budget, and revenue. "The business results were astonishing," says Simpkins. "We gave Maestro a dollar limit and let it determine the best way to spend it. It takes every possible purchase combination using the budget value we've given it. Then it calculates every possible assembly-build combination, using the known E&O, plus every purchase component combination. Maestro then analyzes all those combinations and returns the single build plan that generates the best revenue and a list of parts to buy to fulfill that plan. And it does it in a matter of seconds."
The results were immediate and impressive:
[Read more: Breaking the boundaries of traditional supply chain optimization - How Celestica transformed excess inventory into value with Maestro™]
Changing the conversation
The impact went beyond numbers. Celestica's teams were now equipped to have proactive, collaborative discussions with customers. Forecasts could be adjusted, mitigation plans initiated, and new revenue streams unlocked-all from what was previously considered waste.
"We've empowered users with the tools and capabilities to significantly improve our customer service offering," said Mary Simpkins. "We've changed the excess and obsolete inventory conversation into a world of opportunities"
By viewing excess inventory as a starting point rather than a dead end, Celestica turned a common challenge into a competitive advantage.
Kinaxis helps leading global companies gain agility and improve opportunities with the right balance of accuracy and speed. Learn moreabout supply optimization, could-be-built, and other optimization capabilities in our AI-powered supply chain orchestration platform, Kinaxis Maestro.
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