09/04/2025 | Press release | Distributed by Public on 09/04/2025 10:57
It's been a wild few years in the used car market. During the COVID-19 pandemic, used car prices skyrocketed, and if you deal in used cars, you may have enjoyed the shift. But is that price shift here to stay, or are used car prices dropping significantly sometime soon?
Used car prices have already fallen from the pandemic highs. However, automotive industry forecasts expect prices to continue fluctuating for the foreseeable future. Tariffs will also play a role - with new car prices projected to increase at least in the short-term, which could drive up demand and prices in the used car market as well. Below, we discuss the current state of the used car market, inflation, and what experts predict for the rest of 2025.
A common question from vehicle shoppers during the pandemic: When will used car prices drop? The answer turned out to be 2023.
In 2023, used car prices were on a downswing. Between September 2022 and March 2023, used car prices fell 4.7%¹. Year-over-year, the auto industry saw used car prices dropping by 7% in 2023, slightly below JP Morgan's prediction of a 10% drop in used car prices². Despite this drop, prices were still higher than the pre-pandemic level³.
"We've most likely passed the peak of prices," says Alex Yurchenko, chief data science officer at Black Book⁴. Yurchenko notes that pricing is complicated. "There are a lot of nuances to it," he says, "We're starting so high that we're not going to get to the pre-COVID level any time in the foreseeable future."
At the end of 2023, the average price of a used car was $28,371, 4.4% less than the average a year earlier⁵. New and used car prices continued to fall in the first quarter of 2024. Industry experts predict that used car prices could decrease by as much as 14% on average by the end of 20246.
By 2024, according to Fortune, new vehicle sales were on the rise. Between January and March, sales of new vehicles went up almost 5%. Electric vehicle sales, however, were down in the first quarter of 2024⁷.
But in 2025, according to Wells Fargo, tariffs could be responsible for an increase of more than $2,000 to the sticker price of new cars - which will increase demand for used cars and drive their prices up as well. Although used car prices dropped in 2024, that is set to reverse course due to the new trade policies. In the long term, the projections remain uncertain. Depending on tariffs, supply chain, inflation, and interest rates, car prices could stabilize, but much still hangs in the balance.8
Because the automotive market will always fluctuate, it's important to have a few creative strategies in place to maximize your available inventory and customer base.
If your bestsellers are in short supply, focus your attention and advertising budget on those that are available. Now is also a good time to be agile with your dealership's online advertising campaigns.
Wholesale online dealer auctions allow you to source nationwide, offering convenient transportation services so you can efficiently zero in on the inventory you need. You can also consider thinking outside the box to acquire inventory-look for trade-ins, lease buybacks, or maybe even buy used cars from past customers.
Sometimes marketing campaigns can be too broad. Consider more specifically targeted audiences. Be creative when thinking about these audiences. Can you run a specific campaign for lease buybacks? Trade-ins? Focusing on these specific audience subsets can help you advertise more efficiently.
A shortage of vehicles in your inventory doesn't mean a shortage of maintenance needs. Offering deals on routine maintenance and repair stops is a no-brainer in leaner moments. Consider highlighting services that you offer on social media and your website.
A wholesale auto auction is one of the most efficient ways to get your hands on high-quality new and secondhand vehicles. Join ACV Auctions today to source the best vehicles nationwide and buy with confidence thanks to the platform's industry-leading vehicle condition reports.