Creating Personalized Experiences for Levi’s® Fans

Whether a shopper is visiting a Levi's® store or scrolling through the Levi's® app, we know that every interaction with a consumer is an opportunity to build loyalty and connection with the Levi's® brand. That's why the team is always looking for new and innovative ways to create personalized shopping experiences that turn everyday consumers into lifetime brand fans.

Today, more and more people are beginning their shopping journeys online, and our digital channels are one of the most seamless ways to browse and shop our full assortment of products, as well as stay in-the-know on upcoming product launches and drops. So, how do we keep shoppers engaged across our online platforms?

Through personalization.

"At Levi's®, we believe in cutting through the noise to bring consumers only the most meaningful and engaging updates," said Jason Gowans, chief digital officer at Levi Strauss & Co. "Our mission is to connect with our fans by sharing stories and information that truly matter, making every alert a moment of inspiration to help them show up as their most authentic selves."

One of the ways we do this is by working with our messaging software partner Cordial. Through this partnership, we can send more exclusive, personalized communications to shoppers across the globe based on the stores they frequent and products they prefer.

For example, throughout the year, we drop limited and exclusive product collections through our Limited Vintage Collection (LVC) as well as new partnerships and collaborations - such as our recent launches with McLaren Racing and ADSB Andersson Bell. We're able to send alerts via email marketing, push notifications and in-app messaging to shoppers who are interested in these drops so that they can be among the first to purchase the products before they're gone.

And with Cordial's new Edge AI solutions, we can now develop smarter and more intuitive alerts that keep consumers engaged and, most importantly, happy throughout their shopping journey. The tool's new Revenue-Based Scheduling allows us to send messages based on when shoppers are more likely to purchase versus simply their click and open history.

"From product discovery to checkout and every interaction in between, we have to deliver memorable and personalized experiences at every juncture of the shopping journey," said Jason. "By leveraging Cordial's Edge AI solutions, we're keeping the Levi's® brand front and center for shoppers across the world while driving meaningful business results."

What to stay up to date with the latest Levi's® news and exclusive promotions Download the Levi's® appand join our Red Tab™ loyalty program.