How to Amplify NAP Data for Your Agency Clients

Information is currency, and a solid listings management service is the best way to get a good return on your investment. Having consistent NAP data for your agency's clients in the proper formats placed in trustworthy directories is still key to a successful local SEO strategy. And, it's how agencies prepare for the expansion and transition into generative engine optimization (GEO). Today we're looking at how amplifying NAP data for your clients keeps them showing up wherever and however consumers search.

Top Ways to Amplify Agency Client NAP Data

We know you won't be surprised by this, but clean, consistent citations are important in the AI Age and for AI optimization. And once you have the unified data, a local presence management strategy still matters for local businesses to be found. Feeding your clients' NAP data into the most trusted network sources is vital for the accessibility of their businesses in search and answer engines (AE). The following are sources trusted by Google and Bing, which service ChatGPT and most generative answer engines.

Data Aggregators

This is the first stop for your clients' data. These aggregators have incredible reach, sending their information to multiple platforms including directories, specific industry verticals and GPS. This information exchange sends client data to the sites most likely to support the places where consumers will eventually find it.

Mapping and GPS Solutions

To have a shot at surfacing in location-based searches, clients with physical locations must have business data submitted to GPS and mapping platforms.

As you may know, by the time a consumer is checking a map they are often ready to act, whether that be to make a purchase in-store, visit a service location (like a mechanic), or to have a meal at a local restaurant.

Ensuring that quality location data is sent to sites like Garmin, Waze, TomTom and the various vehicle-based navigation systems is imperative. A trusted listings management service will not only submit the data to a vast network of partners, they will also check for "freshness," making sure sites are active, accurate and remain trustworthy.

Voice Search Readiness

A few years ago we spoke at length about the importance of preparing clients to be found in voice search, because it was already a big deal.

According to Bright Local, 46% of smart speaker users search for information about local businesses, daily! You want to be sure your clients appear when a consumer consults Alexa, the Assistant (Google Home), Siri, Cortana or others.

This means that NAP data, website content and information must be accessible to Google, Bing, Apple and Amazon. Data aggregators, amplifiers and accelerators push this information out to ensure your clients are the names that these smart assistants and wearables will call.

Generative AI and Answer Engines

With generative AI searches added to the mix and evolving fast, the importance and need for accurate client data across multiple platforms cannot be overstated. While AI is still working out multiple kinks on its output, the input it receives must be trustworthy. NAP data must be consistent across platforms, and content must have value and meet standards (such as Google's EEAT quality ratings).

Knowing what those answer engines see about client businesses has been difficult so far. But our latest product, the AI Presence Amplifier gives you insight into the visibility of clients across the top AEs.

This includes ChatGPT (by far the biggest generative AI platform), Gemini, CoPilot and Perplexity. Your clients' AI Publisher scores take the guesswork out of what to target for optimization. The score attributes help you direct GEO efforts. This is an affordable add-on service, key to helping your clients dominate in local and AI-based search.

Get the Tools to Amplify Your Agency Clients in Local & AI Searches

Advice Local provides an impressive suite of local SEO and GEO tools to keep agencies, local marketers and platform partners ahead of the curve in the AI Age. Beyond listings management, we offer tools for rank tracking, review monitoring and our latest, the AI Presence Amplifier. To learn more about any of our products, request a demo or call us at (214) 310-1356.