Semrush Launches MCP Connector in Perplexity, Integrating Search Intelligence Within the AI Search Engine

The new Model Context Protocol (MCP) connector enables all Perplexity users in Computer to access Semrush's search intelligence data natively inside the LLM platform to boost brand visibility.

Semrush, an Adobe company, the leading brand visibility platform, today announced the launch of its MCP connector with AI-powered answer engine Perplexity. The connector unlocks access to Semrush's expansive proprietary dataset directly within Perplexity's AI search platform and enables automated SEO workflows with Perplexity Computer. This integration gives Perplexity users more accessible ways to use trusted search intelligence to improve brand discovery and make smarter marketing decisions.

The Semrush MCP connector enables Perplexity users to access live Semrush data directly within Perplexity's AI-native search experience and Comet browser, streamlining the connection between Semrush insights and AI-powered discovery workflows. It empowers marketers, founders and SEO teams to find answers in their search flow powered by Semrush's trusted data, covering 28.4B keywords, 43T backlinks, 261 million LLM prompts and 808 million domain profiles.

As AI reshapes how people discover brands, Semrush's search intelligence has become essential for businesses trying to measure and grow their visibility. Integrating their trusted dataset directly into Perplexity gives marketers, founders and SEO teams a faster, more accessible way to find the answers that drive real growth."

Dmitry Shevelenko, Chief Business Officer at Perplexity

Brand visibility in today's fragmented era of AI search is tough for businesses to measure and even tougher to optimize, but it's never been more important. Integrating Semrush's search data infrastructure directly into the Perplexity search platform is pivotal for businesses to build and scale their discoverability faster and easier. You don't need to be an expert on AI search. Just be curious about building your brand visibility, and our industry-leading search intelligence will guide you every step of the way."

Vitalii Obishchenko, Chief Product Officer at Semrush

A Seamless Way to Bring Semrush Search Intelligence Into Perplexity's AI Search Engine

Setup is quick and easy, with little technical knowledge required. Here's what users can expect inside Perplexity:

• Semrush MCP connector allows users to run keyword research, competitor analysis, and SEO audits inside AI search, plus pull keyword rankings, domain analytics, and backlink data from Semrush directly into their Perplexity workflow.
• Users can run automated SEO workflows in Perplexity Computer, facilitated by the Semrush MCP connector.

Availability

From June 3, 2026, all Perplexity users in Computer have access to Semrush MCP connector, subject to regional availability. Find full details in the documentation.

Set up the Semrush MCP connector in Perplexity