SPIRIT OF GALLO ENTERS THE MEZCAL CATEGORY WITH DERRUMBES

MODESTO, CA - September 2024 - Spirit of Gallo continues to grow its luxury spirits portfolio through a strategic partnership with Mezcal Derrumbes, becoming the brand's exclusive importer in the United States. The announcement comes as the mezcal category has seen significant growth, reaching 803K cases in the U.S. last year*, and ISWR data projecting the category to grow 10% by 2027.

Grown in the most biodiverse appellation in the world, Derrumbes represents a mezcal journey through the heart of Mexico. Each of the seven expressions in the portfolio highlight the unique terroir, flavors and styles of a different Mexican state where it was crafted.

"The growth of the mezcal category is driven by consumer exploration and, with seven different expressions, Derrumbes offers a uniquely diverse portfolio," said Britt West, Chief Commercial Officer Gallo Wine and Spirits. "This range, paired with their commitment to premium ingredients, authenticity and tradition, makes them the perfect addition to our portfolio."

Mezcal's rise in popularity has also been fueled by growing consumer interest in artisanal spirits and Mexican culture combined with an increased presence on cocktail menus.

"As a family-owned brand, we have found the perfect partner in Gallo to help us, and all the mezcaleros families we know, continue to grow," said Esteban Morales, Co-Founder of Derrumbes. "We look forward to expanding our distribution in the U.S. and putting many incredible mezcal regions on consumers' radars."

The full Derrumbes portfolio includes three core expressions: Oaxaca, San Luis Potosí and Durango, and four small batch expressions: Michoacán, Zacatecas, Tamaulipas and Guerrero, ranging from an SRP of $39.99 to $99.99. For more information on Derrumbes, visit: http://mezcalderrumbes.mx/.

*Source: Impact Databank 2019-2023

About Spirit of Gallo:

Spirit of Gallo is the second largest spirits supplier in the United States by volume and represents some of the most iconic brands in the industry including: High Noon Hard Seltzer, New Amsterdam Vodka, E&J Brandy, RumChata, Camarena Tequila, RumHaven, Stratusphere Gin, The Dalmore Scotch Whisky, Tequila Komos, Don Fulano Tequila, Horse Soldier Bourbon, Amaro Montenegro and Condesa Gin. The entire portfolio is featured on www.spiritofgallo.com.

About GALLO

Founded in 1933 by brothers Ernest and Julio Gallo, GALLO is a family-owned company and global leader in wine, spirits, malt beverages, and RTDs. With a goal of serving joy in moments that matter, GALLO is deeply committed to sustainability and providing the highest quality products for every occasion. GALLO's entire portfolio is featured here: https://www.gallo.com/portfolio/

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