Rakuten Ichiba Announces Winners of Rakuten Ichiba Korea Best Shop Awards 2024

• Rakuten Group, Inc.

- Highlights Korean shops with outstanding performance on Rakuten Ichiba

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Seoul, March 28, 2025 - Rakuten Group, Inc. today announced that Rakuten Commerce & Marketing Korea Co., Ltd., a subsidiary of the Rakuten Group, has unveiled the winners of the Rakuten Ichiba Korea Best Shop Awards 2024. These awards honor the top-performing shops of the year operated by Korean businesses on its online marketplace, Rakuten Ichiba.

Now in its second year, the awards recognize outstanding stores operated by South Korea-based businesses on Rakuten Ichiba through a comprehensive evaluation of factors such as store reviews, sales performance and sales growth rates. This year's awards include a total of nine categories, featuring the Overall Award for the top three stores, as in last year, alongside eight other awards such as the Rookie Award, Live Commerce Award and the newly established Excellence Honor Award.

This year, the Korean skincare brand ANUA Official Rakuten Ichiba Store took first place and was also recognized with the Rakuten Super Deal Award. The newly established Excellence Honor Award was presented to VT Cosmetics Rakuten Market, which secured the Cosmetics and Perfume Category Grand Prize for the second consecutive year at Rakuten Shop of the Year 2024, an annual award ceremony recognizing the top performing shops on Rakuten Ichiba.

Rakuten Ichiba has been actively promoting the appeal and trends of Korean products in Japan through multiple initiatives. These include the rollout of O2O^*1 campaigns to showcase and sell Rakuten Ichiba products, the launch of a dedicated Korean cosmetics page, the KanCos Festival sale event with attractive deals on popular Korean cosmetics official shops, and the regular hosting of Korea Festa, which features excellent deals on Korean food and fashion. As a result, the gross merchandise sales of Korea-related products has increased by 350% over the past six years, with Korean cosmetics showing exceptional growth of 840%^*2.

Since June 2023, Rakuten has been supporting Korean businesses in launching stores on Rakuten Ichiba, overseeing their operations and formulating marketing strategies through its office in Seoul. Additionally, the company aims to create opportunities for Korean businesses to succeed in the Japanese market by leveraging its local presence, including hosting annual events to showcase Rakuten Ichiba's unique market strategies.

Going forward, Rakuten will continue to improve shopping experiences for customers by providing more in-depth information and expanding its lineup of products from Korea, while supporting Korean businesses through various initiatives.

Winners of Rakuten Ichiba Korea Best Shop Award 2024

・1st Prize: ANUA Official Rakuten Ichiba Store
https://www.rakuten.ne.jp/gold/anuajapan/

・2nd Prize: COSRX Rakuten Ichiba Store
https://www.rakuten.ne.jp/gold/cosrx-official/

・3rd Prize: dalba Rakuten Ichiba Store
https://www.rakuten.co.jp/dalba/

・Rookie Award: KOPHER
https://www.rakuten.co.jp/kopherofficial/

・Rakuten Super Deal Award: ANUA Official Rakuten Ichiba Store
https://www.rakuten.ne.jp/gold/anuajapan/

・Customer Satisfaction Award: AROMATICA Rakuten Ichiba Store
https://www.rakuten.co.jp/aromatica/

・Rakuten ROOM Award: KOPHER
https://www.rakuten.co.jp/kopherofficial/

・Live Commerce Award: medicubeOfficial Rakuten Ichiba Store
https://www.rakuten.co.jp/apr-japan/

・Excellence Honor Award: VTcosmetics Rakuten Ichiba Store
https://www.rakuten.co.jp/vtcosmetic-official/

Notes
^*1 Abbreviation for Online to Offline.
^*2 Comparison of gross merchandise sales in 2018 and 2024.