Countdown to Inaugural ISSA VEO Conference

Rosemont, Ill. - September 11, 2025 - Energy and enthusiasm continue to build toward one of the most anticipated events of the year, the inaugural ISSA VEO Conference -Visión. Empeño. Oportunidad-set to take place in Chicago at the Fairmont Hotel, September 29-30, 2025, during National Hispanic Heritage Month.

Latinos are the unsung heroes of the commercial cleaning world-the invisible force that keeps schools, hospitals, government buildings, and businesses spotless and safe. VEO is a movement by ISSA, the worldwide cleaning industry association, to empower, elevate, and celebrate Hispanic professionals who represent nearly 70% of the cleaning industry's frontline workforce, which is 2.5 million workers strong. With high-energy keynotes, bilingual programming, and unmatched networking opportunities, the VEO Conference will honor the Hispanic community while accelerating excellence in business, leadership, and innovation.

"We launched ISSA VEO this summer as a long-term commitment to Hispanic advancement," said ISSA Executive Director John Barrett. "Now the excitement is building. The conference will celebrate Hispanic heritage and provide powerful tools, connections, and inspiration for the future."

At this high-energy event, attendees will hear from a powerhouse lineup of leaders and changemakers, including:

• Rebecca Contreras, former White House advisor and bestselling author on leadership resilience
• María Cardona, principal at Dewey Square Group, CNN commentator, and one of the most influential Latinas in U.S. politics
• Gilbert Villegas, Alderman, City of Chicago, 36th Ward
• Corporate leaders, including the U.S. Hispanic Chamber of Commerce and Illinois Hispanic Chamber of Commerce, and more.

The bilingual program is packed with actionable insights and cultural relevance, featuring:

• Workshops and Learning Tracks in Spanish and English covering finance, operations, leadership, and growth strategy
• Training for career mobility to help managers and frontline workers advance into executive and ownership roles
• Visionario Awards Gala honoring leaders from the Hispanic cleaning community
• Networking and community building with executives, entrepreneurs, and advocates committed to Hispanic excellence.

"The VEO Conference is perfectly timed with National Hispanic Heritage Month," said ISSA Chief Global Membership Officer Rosie Rangel. "It's a celebration, a rallying point, and a launchpad for lasting impact in our industry."

Register Now

The ISSA VEO Conference takes place September 29-30, 2025, in Chicago. Celebrate National Hispanic Heritage Month with us and be part of this historic.

Register today at issa.com/veo

Powered by Industry Partners

The ISSA VEO Conference is made possible through the generous support of its sponsors, who are committed to building a stronger, more inclusive future for the Hispanic community in the cleaning industry.

Founding sponsors include:

• AT&T
• CCS Facility Services
• SC Johnson Professional
• Tork
• Walmart.

In addition to these five cornerstone partners, many more companies and organizations have joined the movement. View the complete list of VEO sponsors.