Helping our audience go deeper

Today, we're launching an exciting new feature directly on our story pages to help readers dig deeper into topics related to our coverage.

Appearing just below the summary bullets, these AI-generated follow-up questions and answers let readers quickly explore further context and angles. They're powered by the same technology as our AI-driven onsite search (which is increasing the likelihood for readers to return by 10%) and draw exclusively from Business Insider journalism.

We know many readers start with the summary to quickly understand what matters. By adding smart follow-ups in that moment, we're meeting readers where they already are and turning a quick scan into deeper engagement with our journalism.

We'll continue to test, measure, and iterate as we roll this out, alongside other products like audio and comments, and more coming soon to make Business Insider an even stronger daily destination.

Thanks to the people and teams who brought this to life!