Retro Diet Coke Lime Returns for Limited Nationwide Run

Retro Diet Coke Lime Returns for Limited Nationwide Run

10-08-2025

Cherry, make way for lime.

Diet Coke is continuing its string of limited-time-only (LTO) flavor innovations with yet another beloved throwback offering that's sure to appeal to brand loyalists and curious taste-seekers alike.

Back by popular demand, Retro Diet Coke Lime returns to shelves nationwide this week with a delicious combination of the crisp, zero-sugar refreshment of Diet Coke and zesty citrus flavor. Fans of the beverage, which was originally in market from 2004-2018, have been clamoring for a comeback.

Like Retro Diet Cherry Coke, which just wrapped up a limited run exclusively at Kroger stores, Retro Diet Coke Lime will sport nostalgic packaging that offers a creative nod to its past. The product will be offered in 12 packs of 12-oz. cans and single 20-oz. PET bottles across grocery, convenience and mass retail channels, as well as select online platforms.

"We spend a lot of time listening to what our consumers are saying online," said Ryan Watson, brand director, Diet Coke North America. "People have been signing petitions and DM-ing us asking for flavors from the past, including cherry and lime. We take all of that into account before doing extensive qualitative research and testing to determine our next offerings."

The design team used a vintage Diet Coke Cherry can as inspiration, paying homage to the original look while catching the collective eye of younger, novelty-seeking shoppers. The instantly recognizable and collectible Retro Diet Coke Lime design pairs neon lime graphics paired with classic Diet Coke branding.

Retro Diet Coke Lime will be available through Dec. 31, while supplies last. Marketing will focus on in-store displays and merchandising, plus social media content, digital banners and partner activations with TikTok influencer @Hauskris. The product will feature in Diet Coke's "This is My Taste" campaign, which celebrates the unique ways fans enjoy their favorite beverage during the break-time occasion.

"From cherry and lime to pickle juice and jalapenos, consumers are making Diet Coke their own in ways that express how they show up in the world each day," Watson said. "Through 'This is My Taste', we celebrate their creativity and romance the Diet Coke break ritual."

Looking ahead, Watson said the brand will continue to use consumer insights to drive its innovation agenda in culturally and seasonally relevant ways. "Bringing in new drinkers requires us to deliver in unique, only-Diet-Coke-can-do ways," Watson added. "Flavors are extensions of our brand ethos that do well both at retail and through our Coca-Cola Freestyle platform in foodservice, so we continue to find ways to make them accessible."