Encoura + RNL Promotes Becca Robinson Widmer to Vice President of Product Strategy for Fundraising Solutions

Encoura + RNL, a leader in higher education fundraising solutions, is pleased to announce the promotion of Becca Robinson Widmer to vice president of product strategy, fundraising solutions.

In her new role, Widmer will be responsible for shaping the vision and roadmap for the firm's new and existing products in the fundraising and engagement sector. She previously served as vice president and senior consultant of fundraising management.

Widmer brings nearly 20 years of experience in the higher education, healthcare, and nonprofit sectors to her new position. "I have dedicated my career to fundraising, gaining firsthand experience with the strategies, data, and tools we need to do our job well." Widmer said. "I am passionate about our clients' missions and honored to champion their needs by building the next generation of fundraising and engagement solutions. My goal is to create products that respect the hard work of this industry while making it easier for organizations to achieve new levels of success."

Previously, she held fundraising positions at several diverse institutions, including the University of Iowa, Columbia University, Rollins College, and Drake University. Her extensive background provides her with a unique, well-rounded understanding of the challenges and opportunities that define the industry.

A native of rural Iowa, Widmer holds a bachelor's degree in communications from Wartburg University and a master's degree in fundraising management from Columbia University.

About Encoura + RNL

RNL has joined Encoura, an industry-leading educational technology and research organization. Together, we are committed to providing industry-leading solutions to support donor engagement and increase fundraising results for campuses and organizations.