Just in Time for the Holidays: Target Launches First-of-its-Kind Accessible Self-Checkout, Built with the Blind Community

A proactive approach to accessibility

For nearly two decades, Target teams have prioritized accessibility early in the design process, incorporating inclusive features across many of our products and services. That proactive approach shaped this solution from brainstorming through design, in-store testing and feedback from our guests.

Collaboration that scales

Accessible self-checkout came to life over the past few years through partnerships across UX, tech, product, accessibility and retail technology partner Elo. Insights from people who are blind or have low vision and Target team members nationwide were essential. This breakthrough was made possible by cross-functional teams representing the best of Target - individuals who brought passion, empathy and expertise to every step.

Target is also working with suppliers to encourage others to adopt the technology. Recently, team members showcased the solution at the NFB's annual convention, giving thousands of attendees the opportunity to try it in person. This effort highlights what good jobs at Target look like - meaningful work empowering team members to create real change for our guests and communities.

"Target's new accessible self-checkout experience is unique not only because it is a first in the industry, but because it was designed through collaboration with the blind, incorporating our technical expertise and lived experience," says Mark Riccobono, President of the National Federation of the Blind. "The rollout of this innovation further establishes Target as an industry leader in accessibility and a true partner of the blind in our quest for equal access to all aspects of modern life."