Burson's Katy Kawasoe named to PRWeek U.S.'s 2026 '40 Under 40' list

NEW YORK, August 11, 2026 - Burson, the global communications leader purpose-built to create value for clients through reputation, today announced that Katy Kawasoe, Senior Vice President, Burson Intelligence & Insights, has been named to PRWeek U.S.'s annual "40 Under 40" list that celebrates the best young talent the industry has to offer.

A four-year veteran of Burson, Kawasoe's unique ability to simplify complex data into actionable insights on behalf of her clients earned her a spot on this year's list. She is a core leader of Burson's Intelligence offering, which transformed how the agency approaches social listening, measurement and AI-enabled intelligence.

"Katy is a trailblazer who has been instrumental in building Burson's Intelligence offering, proving time and again that data isn't just about measurement, it's the cornerstone of great strategy and narrative," said Burson's U.S. CEO, Craig Buchholz. "Her ability to translate complex data into real-time business solutions for our clients sets a new standard for modern communications. Katy represents the very best of Burson, and we are incredibly proud of her well-earned achievement."

Earlier this year, Kawasoe was named one of The Social Intelligence Lab's 2026 Insider 50. As an "Insightful Innovator," she was honored as one of the most globally influential leaders in social intelligence. Additionally, her innovative client work has earned her a Webby Award, a PRSA Silver Anvil award and a PRovoke Media Innovation SABRE Award.

Kawasoe began her career as a Copywriter at The RealReal, before joining LeSportsac and TwoBirds Bridal in the years that followed. Before arriving at Burson, she served as a Brand Social Strategist at McCann, working on clients like Ulta Beauty, Mastercard, U.S. Bank and Hornitos Tequila.

"Katy is the definition of a forward-thinking modern leader - strategic, innovative and relentlessly impactful," said Colleen Kerins, Director, Social & Community NAOU, The Coca-Cola Company. "She has a rare ability to translate complex data and insights into clear, actionable strategies that drive smarter decisions and stronger business outcomes. Her combination of strategic vision, hands-on leadership and ability to inspire those around her sets her apart. Above all, Katy is a force multiplier - she elevates the work, the thinking and the people around her, making every team and initiative stronger because of her leadership."