Direct Mail 2.0 Kicks Off the Year as February’s Business Spotlight

Direct Mail 2.0 Kicks Off the Year as February's Business Spotlight

Published on February 04, 2026

The Clearwater Community Redevelopment Agency (CRA) is proud to celebrate Direct Mail 2.0 as the February 2026 Business Spotlight. This long-standing business has served the downtown Clearwater community for nearly 10 years, earning recognition as a Legacy Spotlight. Over the decade, Direct Mail 2.0 has continued to grow its roots in Clearwater while delivering innovative marketing solutions to businesses across the country.

Led by CEO and co-founder Brad Kugler, the company was built on the belief that traditional marketing doesn't need to be replaced-it needs to evolve. Drawing on his experience in industries shaped by rapid digital disruption, Kugler set out to build a company that could continue to innovate and stay ahead of change by combining traditional print with modern tracking technology.

Their onboarding process is designed to be simple and efficient, providing clients with a customized dashboard to manage campaigns, access marketing and sales resources, and utilize educational tools through their learning platform.

Beyond its services, Direct Mail 2.0 is deeply committed to its employees and the local community. The business promotes a hands-on, collaborative work environment and actively supports local learning institutions and environmental initiatives, including beach cleanups that help preserve Clearwater's natural assets.

February Promotion

Throughout February, Direct Mail 2.0 is offering a special opportunity to try the new DM20.ai beta platform for free. DM20.ai helps marketers predict campaign outcomes before investing in printing and postage. Learn more and try it at DM20.ai.

Business Information

About the Business Spotlight Program

The Clearwater CRA's Business Spotlight Program highlights businesses that are within our downtown Clearwater and North Greenwood redevelopment areas.

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