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07/10/2025 | Press release | Distributed by Public on 07/09/2025 16:20

2025 State of Diversity on TV

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2025 State of Diversity on TV

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Rebecca Fine
Assoc. Director of Marketing Insights & Content
Jul 10, 2025
10
MINUTES
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Our latest State of Diversity on TV report reveals a clear truth: when casting reflects the diversity of American viewers, audience engagement follows. And yet, despite the positive correlation of diverse casts with viewership among diverse audiences, on-screen representation declined over the past year.

This year's report delivers a reality check on which ad campaigns are connecting with diverse audiences as well. The implications for both media platforms and advertisers are big. With almost $7 trillion in spending power, reaching diverse audiences is important for business success.

Download now for essential insights, including:

  • How representation of Black, Hispanic, and Asian talent has changed over the past year
  • Which TV networks and streaming platforms are leading the way with diverse casts
  • How diverse casts translate into higher audience engagement
  • Which brands and industries are connecting with diverse consumers
  • How to reach diverse audiences effectively with advertising campaigns

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Samba TV Inc. published this content on July 10, 2025, and is solely responsible for the information contained herein. Distributed via Public Technologies (PUBT), unedited and unaltered, on July 09, 2025 at 22:20 UTC. If you believe the information included in the content is inaccurate or outdated and requires editing or removal, please contact us at support@pubt.io