Auto Trader Group plc

09/15/2025 | Press release | Distributed by Public on 09/15/2025 03:38

Commentary | Chinese new entrants

Changan's launch marks a major moment for the UK EV market. As a state-owned manufacturer with deep pockets and the capacity to plan for the long term, Changan is not testing the waters: it is moving in with deep ambitions for a large dealership network at a price point ready to take on more established rivals like Tesla. Given the UK's lower tariffs on imports compared to the European Union and particularly the US, we are now a key strategic market for Chinese manufacturers, and we expect their recent growth to continue.

Key spokesperson

Ian Plummer

Commercial Director

CONNECT
  • The top five Chinese new entrants accounted for 11.2% of all "new car leads to retailers" (a good proxy for future sales) during August - representing more than 1 in 10 of all new car enquiries, led by JAECOO at 6.2% (full table below)
  • Year to date, the growth in the Chinese new entrants into the UK has been rapid. At the beginning of the year, they accounted for 4.1% of all leads to retailers but this has almost trebled in 8 months.
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