Coviance Inc.
10/13/2025 | Press release | Archived content
Coviance Connect 08: Why Home Equity is a Smarter Strategy for Member Growth
Home equity is more than a loan-it's a financial lifeline. In this episode, Coviance's Betsey Vold and Laurie Flanders from Strum Platform explore how credit unions can use home equity as a strategic growth engine.
They discuss real-world insights on using data for better targeting, educating internal teams, and shifting the narrative from "just another loan" to a member-first financial tool.
In this episode you'll find:
- Data-backed strategies to identify and engage equity-rich members
- Why proactive marketing beats waiting for members to walk in
- How internal team training fuels external growth
- What's ahead in home equity trends and borrower expectations
Coviance Inc. published this content on October 13, 2025, and is solely responsible for the information contained herein. Distributed via Public Technologies (PUBT), unedited and unaltered, on March 04, 2026 at 07:49 UTC. If you believe the information included in the content is inaccurate or outdated and requires editing or removal, please contact us at [email protected]