Caribbean members discuss strengthening communication in social security

Caribbean members discuss strengthening communication in social security

Caribbean members discuss strengthening communication in social security

Leaders and communication professionals from the International Social Security Association's (ISSA) members in the Caribbean gathered in Bridgetown, Barbados, 2-4 June, to discuss communication approaches and strategies in the region. Addressing misinformation appeared as a growing concern.

The technical seminar was organized together with the ISSA Focal Point for the English-speaking Caribbean Countries and hosted by the National Insurance and Social Security Service (NISSS) of Barbados. The event brought together communication professionals and decision-makers from across the region and beyond to share experiences, tools, and strategies for enhancing communication in social security.

Key themes and insights

Participants explored a range of pressing communication challenges and opportunities, with several core themes emerging:

• Transparency is fundamental in building trust through effective communication.
• Customer-centric approaches are key in communication and in services.
• Omnichannel strategies are needed for access across digital and traditional platforms.
• Clear, simple and inclusive language ensures outreach to diverse populations.
• Communication and education on social security go hand in hand.

The seminar underscored the importance of internal staff engagement and the role of human resources. Creative approaches, such as involving staff in social media content, were noted as effective for boosting motivation, participation and promotion.

Participants also emphasized the value of strategic partnerships, including collaborations with government bodies, community organizations and digital influencers, to expand outreach and enhance credibility.

Addressing misinformation and other recommendations

A shared concern was the growing threat of misinformation. Attendees discussed the need for proactive strategies, including audience research, digital monitoring, and rapid response protocols to safeguard public trust. The seminar concluded with a strong commitment to advancing communication as a strategic pillar of social security through:

• Integrating behavioural insights and audience research into planning.
• Investing in staff training and HR support.
• Strengthening inter-organizational collaboration.
• Developing targeted responses to misinformation.
• Prioritizing inclusive, multi-channel communication.

The seminar also highlighted the unique dynamics of the region, where close-knit communities and local meeting spaces like town halls play a vital role in information dissemination.

Looking ahead

The event followed a similar technical seminar on communication in Latin America that was held in Buenos Aires, Argentina last year. The ISSA will continue to support regional collaboration and innovation in communication, with follow-up actions planned around joint initiatives, content sharing and support for communication professionals in the Caribbean. Discussions will also be followed up at the upcoming World Social Security Forum.