Taiwan: Taiwan Soft Drinks Market Overview

Taiwan, the birthplace of boba (bubble tea), is a major consumer of soft drinks, including tea, juice, coffee, and carbonated beverages. In 2024, Taiwan imported $177.5 million worth of soft drinks, of which $6.8 million came from the United States. Taiwanese consumers are increasingly drawn to products that are low in sugar and calories and made with natural ingredients. This report provides an overview of market trends, consumer preferences, key importers, and labeling requirements, along with recommendations for U.S. exporters seeking to capture opportunities in this dynamic market.