Amazon.com Inc.

10/07/2026 | News release | Distributed by Public on 10/07/2026 04:50

Prime Big Deal Days 2026 is here: 165+ of the best deals to shop now through October 7

Key takeaways

  • Prime Big Deal Days 2026 is underway. It runs 48 hours, from 12:01 a.m. PDT (3:01 a.m. EDT) on Tuesday, October 6, through 11:59 p.m. PDT on Wednesday, October 7 (2:59 a.m. EDT Thursday).
  • Today's Big Deals drop three times daily, at midnight, 8 a.m., and 1 p.m. PDT (3 a.m., 11 a.m., and 4 p.m. EDT). Discounts reach up to 55% or more, most at Amazon's lowest price of the year so far.
  • This list features 150+ of the best Prime Big Deal Days deals across tech, home and kitchen, beauty, fashion, kids and toys, grocery, and fitness, with discounts up to 66% off. We're updating it throughout both days.
  • A Prime membership is required to shop Prime Big Deal Days deals. Prime costs $14.99 per month or $139 per year, and eligible customers can start a free 30-day trial.
Ready to kick off fall and holiday shopping? Prime Big Deal Days 2026 is officially here, giving Prime members 48 hours of deals across fashion, electronics, beauty, toys, home, and more-including everything you need for fall wardrobe refreshes, Halloween and game-day gatherings, and getting a head start on holiday gifting.

8 Amazon AI features to help you find the best deals this Prime Big Deal Days

Prime Big Deal Days 2026 starts on October 6, and these AI shopping tools can help you find, track, and score the best deals.

This year's event, running through Wednesday, October 7, features deals at Amazon's lowest prices of the year so far, with savings on top brands like LEGO, La Roche-Posay, and UGG. Today's Big Deals are back with limited-time offers at up to 55% or more off, with new drops launching three times daily at midnight, 8 a.m., and 1 p.m. PDT.
We've rounded up some of the best deals available right now. We'll keep updating this list throughout the event, so be sure to check back often.

The biggest Prime Big Deal Days discounts on our list

How to find the best Prime Big Deal Days deals

  • Shop Today's Big Deals at each drop: New limited-time deals launch at midnight, 8 a.m., and 1 p.m. PDT (3 a.m., 11 a.m., and 4 p.m. EDT) and are available only while supplies last. This year's drops include up to $2,000 off a big-screen TV from Sony and up to 50% off trending K-beauty from medicube and Dr.Jart+.
  • Check Price History: Tap "Price History" on any product detail page, or ask Alexa for Shopping, to see up to 365 days of pricing.
  • Set a target price: Alexa for Shopping can alert you when items on your Lists drop in price, and Auto-Buy can purchase an item automatically when it hits your target.
  • Personalize your feed: Set up Interests, from cooking to fitness, to see relevant deal recommendations.
All deals and availability are subject to change.

Tech deals: TVs, headphones, laptops, and Amazon devices

The Samsung 55-inch The Frame Smart TV doubles as wall art when you're not watching, with Art Mode, a slim-fit wall mount, and Alexa built in. It's now up to 36% off. Shop the deal.
Star Wars: Galactic Racer™ is now included via Amazon Luna at no additional cost for Prime Members. You can also grab an Official Luna Wireless Controller right now for up to 43% off. Shop the deal.
Enjoy up to 33% off these Edifier headphones, with Hi-Res audio and up to 92 hours of playtime. Shop the deal.
Start spinning records in minutes with the Syitren all-in-one Bluetooth turntable and its built-in speakers. Now up to 15% off. Shop the deal.
Screen time just got smarter. The Amazon Fire HD 8 Kids Pro tablet gives kids ages 6-12 a bright 8" HD display, 13-hour battery, and built-in parental controls, now up to 47% off. Shop the deal.
The Anker MagGo UFO charges your iPhone, AirPods, and Apple Watch all at once. Now up to 37% off. Shop the deal.
Snag the Canon Ivy 2 Mini Photo Printer for up to 25% off and print sticky-back photos straight from your phone. Shop the deal.
Save up to 44% on the JBL Tune 720BT Headphones, delivering JBL Pure Bass, Bluetooth 5.3, and up to 76 hours of battery. Shop the deal.
Premium noise cancelling meets studio-quality sound-the Beats Studio Pro Wireless Headphones deliver immersive audio for music lovers who demand the best. Now up to 25% off. Shop the deal.
Save up to 60% off the Amazon Fire TV Stick HD and unlock free and live TV, effortless setup, and hands-free control with Alexa+. Shop the deal.
Save up to 26% on the Furbo 360° Cat Camera, with rotating live view, app-controlled treat toss, and two-way audio to stay connected to your cat. Shop the deal.
Snag the Soundcore AeroClip Earbuds for up to 44% off. These feature open-ear clip-on comfort with 12mm drivers for powerful bass. Shop the deal.
Nothing's 2026 over-ear headphones deliver adaptive noise canceling and wireless freedom and are now up to 35% off. Shop the deal.
The Amazon Kindle Colorsoft Kids is lightweight, compact, and designed purely for reading-with no apps, videos, or games, now up to 30% off. Shop the deal.
The Roku 55-inch Pro Series 4K OLED Smart TV features a 120Hz refresh rate and all your streaming favorites in one place. This TV is now up to 30% off. Shop the deal.

How to use Alexa for Shopping to compare products, check price history, auto-buy items at target prices, and more

From price tracking to automated purchases to new release alerts, here's how to get the most out of Amazon's AI shopping assistant.

Active noise canceling, deep bass, and up to 24 hours of playtime-the Bose QuietComfort Headphones in limited-edition Twilight Blue are designed for all-day listening with USB-C charging. Now up to 43% off. Shop the deal.
The Hisense 65" U7 Mini-LED TV features thousands of MiniLED backlights to deliver pinpoint control for vibrant, lifelike pictures. Now up to 47% off. Shop the deal.
Get up to 22% off an Apple Watch Ultra 3 [GPS + Cellular 49mm] Running & Multisport Smartwatch with an extremely tough titanium case and a strong sapphire crystal display. Shop the deal.
Level up movie night with the Amazon Ember 55" Mini-LED Series paired with the Fire TV Soundbar Plus for stunning picture and immersive sound, now up to 44% off. Shop the deal.
See every angle in 2K. The Arlo Essential Indoor Pan Tilt Zoom Security Camera pans, tilts, and zooms with a 6-month plan included-now up to 65% off. Shop the deal.
Tune in, zone out. The Apple AirPods Pro 3 deliver active noise cancellation and high-fidelity audio in a sleek, wireless design, now up to 28% off. Shop the deal.
Game anywhere-the Amazon Luna Controller with Phone Clip Bundle turns your phone into a portable gaming setup with responsive, low-latency controls, now up to 41% off. Shop the deal.
Save up to 50% on select devices including the Echo Dot. Shop the deal.
Power through your workday with the Dell 16 Touchscreen Laptop, featuring a 16:10 FHD+ display and Intel Core 7 performance. Now up to 42% off. Shop the deal.
Tip: Today's Big Deals drop three times daily at midnight, 8 a.m., and 1 p.m. PDT, so set a reminder and check back throughout the day.

Home and kitchen deals: appliances, garden, cookware, bedding, and vacuums

Sink into hotel-worthy comfort with the Casper Sleep Original down-alternative pillow, now in a 2-pack at up to 34% off. Shop the deal.
Wrap yourself in cloud-soft comfort with the plush faux-fur UGG Euphoria Throw Blanket, now up to 28% off. Shop the deal.
Now up to 42% off, this Greenworks Cordless Lawn Mower delivers powerful, quiet cutting with a long-lasting battery-tackle your yard the easy way. Shop the deal.
Enjoy up to 25% off this combo kit from EGO. Two tools to expand your yard work-the EGO 670CFM battery leaf blower and the 15" EGO string trimmer. Shop the deal.
Clean smarter, not harder-the Dyson Cyclone Origin Cordless Vacuum delivers powerful suction without the cord, making every room spotless in minutes. Now up to 31% off. Shop the deal.
Freshen up every load-Lysol Laundry Sanitizer Additive kills 99.9% of bacteria that cause odor, leaving your clothes crisp and clean, now up to 23% off. Shop the deal.
Save up to 30% off on Cascade Platinum Dishwasher Detergent ActionPacs-powerful enough to dissolve tough, dried-on food without the pre-wash. Shop the deal.
At up to 34% off, this mistletoe-scented Yankee Candle brings the joy of Christmas to life. Shop the deal.
Save up to 34% off the Google Nest Thermostat that helps you save energy and stay comfortable. Shop the deal.
Save up to 52% off the Keurig K-Elite Single Serve Coffee Maker, featuring strength and temperature control, iced coffee capability, and brew sizes from 8 to 12 oz. Shop the deal.
Bring the café home. The Breville Barista Express Espresso Machine grinds, doses, and brews barista-quality espresso right on your countertop, and it's now up to 28% off. Shop the deal.
Mix, knead, and whip with ease. The KitchenAid 5.5-Qt Bowl-Lift Stand Mixer is a kitchen icon built for serious bakers, and it's now up to 40% off. Shop the deal.
The DEWALT 20V MAX brushless combo kit brings serious power to every DIY project-drill and impact driver included. Now up to 22% off. Shop the deal.
No gym? No problem. The WalkingPad G1SE folds flat, hits 7.5 mph, and keeps you moving from home, now up to 37% off. Shop the deal.
Equipped with a high-performance motor, this countertop blender from Vitamix lets you say goodbye to chunky smoothies and hello to effortless blends. Now up to 40% off. Shop the deal.
Turn any room into a spa with the Vitruvi Stone Diffuser-a beautifully minimal ceramic essential oil diffuser that's as calming to look at as it is to breathe in, now at up to 25% off. Shop the deal.
Say goodbye to sweeping and mopping-the eufy C28 Robot Vacuum and Mop Combo tackles both in one pass with powerful 15,000 Pa suction and a self-cleaning HydroJet roller mop, now up to 46% off. Shop the deal.
Stay cool all night long with the REST Evercool Cooling Comforter, which is built for hot sleepers and now up to 35% off. Shop the deal.
Take up to 58% off the No-Recipe Recipes cookbook from the New York Times Cooking, featuring 100 meals to make weeknight cooking more inspired and delicious. Shop the deal.
Powerful, cord-free cleaning is yours with the Dyson Cyclone V10 Origin Cordless Vacuum-up to 31% off. Shop the deal.
Fizz up fresh sparkling water in seconds with the stainless steel SodaStream ENSO Sparkling Water Maker, now up to 31% off. Shop the deal.
Get inspired with the Something from Nothing cookbook, which can help you transform everyday ingredients into meals you'll want to make again and again. It's now up to 55% off. Shop the deal.
Breathe easier all year round-the Dyson Purifier Humidify+Cool PH03 purifies, humidifies, and cools in one sleek machine, now up to 47% off. Shop the deal.
This 7.5ft, unlit artificial Christmas tree from the National Tree Company is defined by its close attention to detail, featuring hundreds of individually crafted branch tips. Now up to 30% off. Shop the deal.
Save up to 30% off on a box of Tide Power PODs + Downy Laundry Detergent Pods. Shop the deal.
Roast, bake, air fry, and beyond. The Our Place Wonder Oven Pro is an 8-in-1 countertop oven with 30 quarts of capacity and three racks for maximum versatility, and it's now up to 22% off. Shop the deal.
The Ninja Air Fryer Pro XL, now up to 34% off, offers 6.5 quarts of capacity and seven cooking functions for everything from fries to dehydrated snacks. Shop the deal.
Blend like a pro with the Vitamix Propel Series 510, a professional-grade blender with three preset programs for smoothies, soups, and more. Now up to 40% off. Shop the deal.
This stylish concrete planet boasts graceful curves and an authentic surface finish, perfect for indoor and outdoor spaces. Now up to 26% off. Shop the deal.
Keep your drinks ice-cold (or piping hot) all day long with the Frost Buddy ToGo Buddy 30 oz Insulated Tumbler, now up to 41% off. Shop the deal.
Pack smarter, travel better-the Bric's Cervia two-piece Hardside Expandable Luggage Set rolls effortlessly through any terminal with 360° spinner wheels and lightweight durability, now up to 30% off. Shop the deal.
Featuring an old-school, easy-to-use design that's been around since 1913, Grampa's Weeder lets you remove weeds without bending, pulling, or kneeling. Now up to 32% off. Shop the deal.
Stay refreshed on the go-the 40-ounce Owala FreeSip Water Bottle in Blue Jay lets you sip or swig with a single lid, now up to 25% off. Shop the deal.
Tip: Shop small this Prime Big Deal Days. More than 60% of sales in Amazon's store come from independent sellers-most of which are small and medium-sized businesses. Check out deals from small businesses at the Amazon Small Business page.

Beauty deals: skin care, hair tools, and fragrance

Get a glass-like glow with COSRX's Blue Copper Peptide Bakuchiol Serum, powered by GHK-Cu and bakuchiol to plump and hydrate. Now up to 22% off. Shop the deal.
Refine pores and smooth skin with medicube's dual-textured Zero Pore Pads 2.0, formulated with AHA + BHA. Now up to 21% off. Shop the deal.
Get dramatic, full-volume lashes in a single coat with the Charlotte Tilbury Exagger-Eyes Mascara, now up to 40% off. Shop the deal.
The Pink Sugar Eau de Toilette is the signature scent that turns heads wherever you go. Now up to 39% off. Shop the deal.
Keep every brush, palette, and essential perfectly organized with the EACHY Travel Makeup Bag, which lies flat for easy access and zips up compact for life on the go. It's now up to 15% off. Shop the deal.
Find your signature scent for up to 30% off-the Marc Jacobs Perfect Eau de Toilette is light, fresh, and effortlessly chic. Shop the deal.
For up to 25% off, give your skin an energizing boost with Kiehl's Facial Fuel Men's Energizing Moisturizer with SPF 20-lightweight hydration and sun protection in one easy step. Shop the deal.
The amika season's smoothing anti-frizz set delivers humidity-proof smoothness in one exclusive limited-edition bundle, now up to 50% off. Shop the deal.
Dry and style in half the time with the T3 LuxeDry Ionic Hair Dryer Set. It comes with a diffuser for curly, wavy, and all hair types, delivering smooth, frizz-free results at up to 33% off. Shop the deal.
Whatever your skin needs, the LOOPS Variety Loop Kit has a hydrogel mask for the moment-five masks to rejuvenate, hydrate, and refine. Now up to 40% off. Shop the deal.
The BaBylissPRO Nano Titanium Flat Iron heats up fast and glides through every strand for a flawless finish, now up to 25% off. Shop the deal.
Elegant and captivating, the Vince Camuto Bella Eau de Parfum is a floral fragrance that makes every occasion feel special, now up to 46% off. Shop the deal.
Enjoy up to 36% off the Anua Azelaic Acid 10 Hyaluron Serum, lightweight blemish care that calms redness and hydrates oily-prone skin. Shop the deal.
Save up to 30% off on a bottle of Hugo Boss Bottled Infinite-a bold, magnetic fragrance that layers warm woods and aromatic lavender for a scent that commands attention all day. Shop the deal.
Sensitive skin deserves a gentle touch. The La Roche-Posay Toleriane Hydrating Gentle Facial Cleanser with niacinamide is formulated for faces that need a little extra care, now up to 30% off. Shop the deal.
Level up your grooming game with up to 30% off the BaBylissPRO FXONE Professional Cordless Clipper in Gold-precision-engineered with a high-torque motor for barbershop-quality cuts at home. Shop the deal.
The medicube Booster Pro X2 delivers 2X care for glow, pores, and radiance across seven modes in one device. Now up to 40% off. Shop the deal.
From first coffee to last call, the stila Stay All Day liquid eyeliner keeps your look flawless-and it's waterproof. Now up to 40% off. Shop the deal.
Score up to 32% off the Biodance Bio-Collagen Real Deep Mask-a hydrating, skin-tightening treatment that delivers a brighter, glowing complexion. Shop the deal.
Wake up to pillowy-soft lips every morning with the LANEIGE Lip Sleeping Mask. Its shea butter delivers intense overnight hydration that's become a cult favorite, and it's now up to 30% off. Shop the deal.
The ELEMIS Pro-Collagen Marine Cream SPF 30, which combines powerful marine actives with sun protection for visibly firmer, younger-looking skin, is now up to 40% off. Shop the deal.
The Clarins Lip Comfort Oil Bundle gives your lips a hydrating pop of color, now up to 30% off. Shop the deal.
Lip color, meet skin care. Snag the Milk Makeup Cooling Water Jelly Tint, a buildable, transfer-proof lip and cheek stain with vegan collagen and hydrating aloe, for up to 30% off. Shop the deal.
Wipe the day away. Neutrogena Makeup Remover Wipes gently cleanse and remove makeup in one easy step, and are now up to 38% off. Shop the deal.
Give your hair the reset it deserves with the OLAPLEX Wash & Shine Hair Kit, which can repair, hydrate, and add brilliant shine from the very first wash. It's now up to 30% off. Shop the deal.
Looking for lashes that go on and on? The Maybelline Lash Sensational Sky High Mascara in Blackest Black offers buildable volume and length in a washable formula-now up to 32% off. Shop the deal.
Save up to 33% off on the Essie Gel Couture Longwear Nail Polish Kit-a sheer pink polish paired with a glossy top coat for an easy at-home manicure. Shop the deal.
The Touchland Juicy Trio Hydrating Hand Sanitizer Spray Set Travel Size keeps you clean and moisturized on the go with three delicious scents, and it's currently up to 30% off. Shop the deal.
Get up to 41% off a Philips Sonicare 5950 Rechargeable Electric Toothbrush, which has a built-in pressure sensor to help protect your gums. Shop the deal.
Invisible protection you'll actually want to wear every day. The Supergoop! Unseen Sunscreen goes on clear, feels weightless, and works beautifully under makeup, now up to 20% off. Shop the deal.
Bright, dreamy, and irresistibly fresh, the Marc Jacobs Daisy Ever So Fresh Eau de Parfum is a mood-boosting floral that belongs in every rotation and is now up to 30% off. Shop the deal.
Tip: Alexa for Shopping can set deal alerts, track price drops, and notify you when items on your Lists go on sale.

Fashion deals: fall jackets, boots, sneakers, and denim

Add a little sparkle to any outfit with the rose gold-toned Swarovski Dextera Pendant, featuring a brilliant round-cut crystal, now up to 30% off. Shop the deal.
Slip on and go-the HEYDUDE Wally Stretch is up to 50% off, delivering the brand's signature lightweight comfort in a sleek Amazon-exclusive colorway. Shop the deal.
The Columbia Men's Ascender Softshell Jacket is wind-resistant, water-repellent, and ready for anything. It's now up to 56% off. Shop the deal.
Save up to 15% on the Splendid Lounge Denim Pants, which pair soft, lightweight denim with the relaxed ease of loungewear for everyday comfort. Shop the deal.
Elevate your wrist game with the Michael Kors Lexington-a beige gold-tone chronograph that adds instant polish to any look. Now up to 31% off. Shop the deal.
Bundle up in style with the Amazon Essentials heavyweight wool-blend crewneck-warm, relaxed, and built for the coldest days. Now up to 20% off. Shop the deal.
Rainy days just got a whole lot cuter. The Hunter Women's Play Short Rain Boot keeps you dry and on-trend, now up to 36% off. Shop the deal.
From desk to dinner, the Michael Kors Ruthie tote carries daily essentials with ease and is now up to 57% off. Shop the deal.
Get up to 46% off a pair of Levi's Women's 318 Shaping Wide-Leg Jeans, available in multiple colors and washes. Shop the deal.
Add a little sparkle to any outfit with the Kendra Scott Cailin Pendant Necklace, a timeless piece that elevates everyday looks. Now up to 36% off. Shop the deal.
Show off your team pride with the '47 Officially Licensed Primary Logo Cap, a go-to hat that pairs with everything. Now up to 30% off. Shop the deal.
The DREAM PAIRS Women's Platform Anti-Slip Mini Boots are waterproof genuine suede upper, with plush faux fur lining, and triple-layer memory foam cushion for all-day wear. Now up to 24% off. Shop the deal.
Slip on and go. The HEYDUDE Men's Wally Loafer brings lightweight, easy-on comfort to every casual outing, now up to 50% off. Shop the deal.
Wrap yourself in the beloved Barefoot in the Wild pattern with this chic, buttery-soft robe from Barefoot Dreams-now up to 38% off. Shop the deal.
Stock up on everyday essentials. The Calvin Klein Men's Cotton Stretch Boxer Brief delivers all-day comfort with moisture-wicking stretch fabric. Grab a 3-pack now for up to 10% off. Shop the deal.
Save up to 25% on the Ray-Ban x Scuderia Ferrari sunglasses-where motorsport heritage meets timeless Italian eyewear design. Shop the deal.
From the gym to the couch, the adidas Mens Dayready Tracksuit Bottoms keep you comfortable with a relaxed fit and classic 3-Stripes style. Now up to 43% off. Shop the deal.
With a flattering high rise and a wide, straight leg, these cinched baggy jeans from Levis are a wardrobe staple and now up to 46% off. Shop the deal.
Rep your team in style. The '47 Brand New York Yankees Clean Up Cap is a relaxed, adjustable classic for every baseball fan, now up to 30% off. Shop the deal.
Elevate your everyday carry with the Cole Haan Judson Brushed Twill Fashion Backpack, which blends sophisticated style with effortless function. Now up to 47% off. Shop the deal.
Enjoy up to 58% off the Columbia Women's Newton Ridge Plus Waterproof Amped, a durable mid cut waterproof hiker that provides great traction and comfort. Shop the deal.
Grab the Skechers Women's Arcade Meet Ya There Sneaker for up to 41% off and step into your new go-to shoe. Shop the deal.
The Madden Girl Giia Sneakers in leopard print add instant edge to any outfit, and they're now up to 33% off. Shop the deal.
Tip: Set up your Interests by selecting categories you're passionate about-from cooking to fitness to fashion-and instantly see relevant deal recommendations in your feed.

Kids and toy deals: LEGO, board games, ride-ons, and baby gear

The Stokke YOYO3 stroller folds in and out in a flash-and it's light, compact, and carry-on compatible, so you're always ready to go. Now up to 34% off. Shop the deal.
Jenga, the original wood block game that families have loved for generations, is now up to 30% off. Shop the deal.
Little legs, big adventures-the SEREED Baby Balance Bike gives toddlers a fun, safe way to build confidence on two wheels, now up to 23% off. Shop the deal.
Storytime gets magical-the Toniebox Starter Set with Disney Princess Bundle is up to 43% off, letting little ones listen to their favorite tales with a simple tap. Shop the deal.
Build, play, and power up-the LEGO Super Mario World Collectible set brings the iconic game to life with interactive brick-built fun. Now up to 31% off. Shop the deal.
This Connect 4 board game from Hasbro is now up to 41% off and features blue blocker discs, so players can try even more strategies for stacking and sabotaging. Shop the deal.
Enjoy up to 34% off the BRIO World Deluxe Railway Set-87 pieces of classic wooden train fun that sparks imagination for hours. Shop the deal.
Cuddle up to the beloved Experiment 626 with this medium-sized Stitch plush from the Disney Store. Now up to 37% off. Shop the deal.
The Barbie and the Rockers 40th anniversary collectible is back and ready to rock your display shelf, now up to 30% off. Shop the deal.
Get up to 23% off a LEGO Friends Heartlake City Ice Cream Truck toy. Shop the deal.
The CATAN Expansion adds more players, more adventure, and more playtime to the beloved strategy game, now up to 26% off. Shop the deal.
Spark creativity with the Skillmatics Foil Fun Disney Princess kit, a mess-free art activity featuring favorite Disney characters. Now up to 46% off. Shop the deal.
Watch the kids in your life zoom around in the FanttikRide N7 Pro Electric Wiggle Car, complete with flashing wheels and Bluetooth speakers for ages 3 and up, now up to 34% off. Shop the deal.
Build a microscale replica of the Hail Mary spacecraft, complete with a functional display stand, a Ryland Grace minifigure, and a Rocky figure. The LEGO Icons Project Hail Mary kit (830 pieces) is designed for adult builders and sci-fi fans, and it's now up to 30% off. Shop the deal.
Dive into creative play with a MAGNA-TILES Coral Reef set, which brings 25 colorful magnetic pieces that kids can't put down, now up to 30% off. Shop the deal.
l
Dream it, build it, display it-the LEGO Technic Lamborghini Huracán Tecnica brings the supercar experience home. Now up to 30% off. Shop the deal.

Amazon's Holiday Kids Gift Book is back with 600+ toys, games, and gifts for every age

From an interactive Alexa+ story to exclusive Forest Friends gifts, this year's edition has something for everyone on your list.

Bedtime just got softer. Little Sleepies Bamboo Baby Pajamas are made from viscose bamboo with a two-way zipper for fuss-free changes, now up to 30% off. Shop the deal.
Snag a LEGO Bluey Brick-Built Bluey Family for up to 20% off right now. Shop the deal.
Floppy ears or big sunglasses? Hasbro's Guess Who? Plus game adds people and pet cards to the classic guessing game for a fresh twist on family game night-now up to 33% off. Shop the deal.
The Transformers Optimus Prime and Megatron 2-Pack brings two 7-inch action figures together in one set for fans ages 6 and over. It's now up to 43% off. Shop the deal.
Make lunchtime more fun. The LEGO NINJAGO Lunch Box, perfect for school or travel, is now up to 20% off. Shop the deal.
Take the battle to the skies. Hasbro's Battleship with Planes puts an aerial spin on the classic naval strategy game for ages 7 and up. Grab it now for up to 43% off. Shop the deal.
Save up to 35% on an American Girl My First Kirsten Doll & Board Book set. Shop the deal.
The Mini Brands Create Mini Masterpieces by ZURU lets kids craft real miniature creations in a collectible capsule. They're now up to 38% off. Shop the deal.
Unleash your imagination with Dixit, the award-winning storytelling board game that's perfect for game night with family and friends. Now up to 38% off. Shop the deal.
The Tonka Retro Collector's Edition Mighty Dump Truck is made with 2X more steel than standard Tonka trucks for rugged, hands-on play-and is now up to 31% off. Shop the deal.
Tip: Add items to your Lists to stay up to date when your saved products go on sale.

Grocery deals: protein, energy drinks, and Halloween treats

Refreshing like a juice, powered like a protein-Bloom Nutrition Clear Whey in Strawberry Watermelon may be your new post-workout favorite, now up to 25% off. Shop the deal.
Get up to 29% off a box of Frito-Lay Party Mix Variety Pack, which includes 40 single serve snack bags of chips. Shop the deal.
Plant-powered and delicious, the ALOHA Organic Plant Based Protein Bar in Peanut Butter Chocolate Chip is a guilt-free snack you'll actually crave. Now up to 37% off. Shop the deal.
Get a clean energy boost with the Bloom Nutrition Zero Sugar Energy Drink in Apple Crisp-a refreshing pick-me-up with zero sugar. Now up to 24% off. Shop the deal.
Fuel up for less. The Premier Protein 30g High Protein Shake in Chocolate packs 30g of protein into every smooth, ready-to-drink bottle. A pack of 12 is now up to 50% off. Shop the deal.
Liquid Death Sparkling Energy Drink brings bold flavor and 100 mg of caffeine with zero sugar. Grab a 12-pack now for up to 29% off. Shop the deal.
Stock up for trick-or-treaters with a 70-pack of Welch's Fruit Snacks Halloween. These individually wrapped, gluten-free fruit snacks are now up to 30% off. Shop the deal.
Grab the SOUR PATCH KIDS & SWEDISH FISH Mini Soft & Chewy Candy Variety Pack for up to 13% off-the ultimate sweet-and-sour snack stash for movie nights, road trips, or anytime cravings hit. Shop the deal.
Power through your morning with a dairy- and nut-free Ripple Coffee Plant-Based Protein Shake. A pack of 12, each with 20g of plant-based protein and 100mg of caffeine, is now up to 25% off. Shop the deal.
Save up to 35% off on HUM Flatter Me Plus Digestive Enzymes, Prebiotics & Gut Health (60 count), a daily gut-health essential packed with digestive enzymes and prebiotics to help you feel your best from the inside out. Shop the deal.
Your morning ritual just got an upgrade. RYZE Mushroom Coffee Latte+ Vanilla Coffee Latte, 20 Servings blends smooth vanilla flavor with functional mushrooms for a feel-good start to the day, now up to 30% off. Shop the deal.
Fuel up smarter with a 12-pack of BUM Sugar Free Energy Drink with Nootropics, which delivers zero-sugar energy and brain-boosting nootropics. Now up to 34% off. Shop the deal.
Elevate every meal with TRUFF Original Black Truffle Hot Sauce-a rich blend of real black truffles and savory heat that turns any dish into a gourmet experience, now up to 20% off. Shop the deal.
Snack smarter with Pure Protein Chocolate Peanut Butter Protein Bars, delivering 20g of protein in every satisfying bite. Now up to 30% off. Shop the deal.
A classic snack that never gets old. BARNUM'S Original Animal Crackers come in 10 perfectly portioned packs for lunchboxes, road trips, and everything in between. Grab a box now for up to 37% off. Shop the deal.
Snack time just leveled up-grab the Frito-Lay Ultimate Classic Mix for up to 26% off, with all your favorite chips and snacks in one crowd-pleasing box. Shop the deal.
Nissin Cup Noodles Protein Ramen in Chicken Flavor packs 16g of protein with real bone broth. A pack of six is now up to 30% off. Shop the deal.
Bake like a pro with King Arthur 100% Organic Bread Flour, unbleached and Non-GMO Project Verified for the perfect loaf every time. Now up to 28% off. Shop the deal.

Fitness and wellness deals: treadmills, weights, and sports gear

Save up to 33% off a Peloton Exercise Bike-an indoor stationary cross training bike for home. Shop the deal.
Melt away tension after every workout with the TheraGun Therabody Prime 6th Gen deep tissue massage gun, now at up to 28% off. Shop the deal.
Grab a CAP Rubber Coated Dumbbell Weight, built with durable recycled rubber-coated hex heads that combine long-lasting performance and an eco-friendly design. It's now up to 35% off. Shop the deal.
Bring your A-game to the court with the Selkirk Sport SLK Neo Pickleball Paddles Set of 2 + Pickleballs + Sling Bag, built for control, power, and all-around performance. Now up to 47% off. Shop the deal.
The Rawlings Remix Youth Baseball Glove is currently up to 22% off. Shop the deal.
Save up to 61% on a LiyLou Walking Pad Treadmill with 8% incline, perfect for under your desk. Shop the deal.
Get a pair of Speedo Unisex-Adult Swim Goggle Biofuse 2.0 for up to 36% off right now. Shop the deal.
The Wilson Men's Profile SGI Complete Golf Club Package Set is now up to 24% off. Shop the deal.
The RITFIT Adjustable Weight Bench with 1,300 pound capacity is now up to 30% off. Shop the deal.
Snag an adidas Starlancer Club Soccer Ball for up to 30% off. Shop the deal.
Get up to 36% off a ZELUS Weighted Vest, adjustable from 4 to 32 pounds with removable weights. Shop the deal.
The Wahoo Fitness KICKR CORE 2 ZWIFT COG and Click is a smart way to start riding indoors. It's now up to 27% off. Shop the deal.
Tip: You'll need a Prime membership to shop all the Prime Big Deal Days deals. If you haven't already, sign up to enjoy savings, convenience, and entertainment in one membership.

What is Amazon Prime Big Deal Days?

Prime Big Deal Days is a Prime member-exclusive shopping event. The 2026 event officially started Tuesday, October 6 (12:01 a.m. PDT), and runs through Wednesday, October 7 (11:59 p.m. PDT), offering Prime members 48 hours of deals at Amazon's lowest prices of the year so far across top brands and categories. Learn everything you need to know about Prime Big Deal Days.

Prime Big Deal Days 2026 FAQ

How long is Prime Big Deal Days?
Prime Big Deal Days 2026 lasts 48 hours, from 12:01 a.m. PDT on Tuesday, October 6, through 11:59 p.m. PDT on Wednesday, October 7.
When does Prime Big Deal Days end?
The event ends at 11:59 p.m. PDT on Wednesday, October 7 (2:59 a.m. EDT on Thursday, October 8).
What time do Today's Big Deals drop?
New Today's Big Deals launch three times daily at midnight, 8 a.m., and 1 p.m. PDT (3 a.m., 11 a.m., and 4 p.m. EDT), with discounts up to 55% or more. They're available only while supplies last.
How can I tell if a Prime Big Deal Days deal is a good price?
Tap "Price History" on any product detail page, or ask Alexa for Shopping, to see up to 365 days of pricing data for that item.
How is Prime Big Deal Days different from Prime Day?
Both are exclusive to Prime members. Prime Day typically runs four days in the summer. Prime Big Deal Days is a two-day fall event designed to kick off holiday shopping, with seasonal savings on fall entertaining, Halloween, and gifting.
Do I need Prime to shop Prime Big Deal Days?
Yes. Prime costs $14.99 per month or $139 per year, and eligible customers can start a free 30-day trial.
Can I shop Prime Big Deal Days outside the U.S.?
Yes. Prime members in 22 countries can shop Prime Big Deal Days this season. Dates may vary by country.
Not yet a Prime member? Sign up now and read about all the benefits that make a membership worth it.
Amazon.com Inc. published this content on October 07, 2026, and is solely responsible for the information contained herein. Distributed via Public Technologies (PUBT), unedited and unaltered, on October 07, 2026 at 10:51 UTC. If you believe the information included in the content is inaccurate or outdated and requires editing or removal, please contact us at [email protected]