REV Media Group Selects DeeperDive, Gen AI Answer Engine Built for the Open Web, to Enhance Reader Experience on New Straits Times

Partnership Focused on Driving Revenue, Audience Engagement, and Traffic Recirculation

REV Media Group, Malaysia's leading digital publisher today announced it is the first Malaysia publisher to launch DeeperDive, an industry-first Gen AI answer engine that lives directly on publisher websites, on its flagship news site, the New Straits Times(NST).

DeeperDive brings the power of GenAI search engines directly onto publisher websites, leveraging the publisher's own proprietary, real-time, and high-quality content. This collaboration will reinvent audience engagement in Malaysia by allowing New Straits Timesreaders to ask questions about topics they are interested in and receive instant, contextual answers sourced directly from the trusted journalists and editors of the publication.

As the digital arm of Media Prima Berhad, REV Media Group stands as Malaysia's leading digital publisher, commanding an impressive monthly reach of over 10 million unique visitors across a vast network of over 30 media brands.

"We are excited to be the first Malaysian publisher to adopt DeeperDive technology," said Nicholas Sagau Tony Ngimat, COO, REV Media Group. "Our mission is to deliver exceptional content experiences to our substantial audience. By integrating DeeperDive on the New Straits Times, we are using cutting-edge AI to enhance engagement, drive deeper content exploration, and create new avenues for revenue growth, all while reinforcing our brand as a trusted source of news and information."

Farrah Naz Karim, Deputy Group Managing Editor, News & Current Affairs, Media Prima Berhad, and Group Editor of New Straits Times, added, "At New Straits Times, our focus has always been on delivering credible, timely and relevant journalism to our readers. With DeeperDive on our new portal, we are making it easier for audiences to discover our content, explore related stories, and find useful context from a source they trust. It strengthens the reader experience while keeping quality journalism at the centre of how we serve our audience."

DeeperDive prompts questions that may interest readers, delivers direct responses, and surfaces additional context and stories from the same publisher site. By offering intuitive, conversational interfaces and instant, relevant answers, REV Media Group can stay competitive in the rapidly shifting digital landscape and maximize the value of its extensive content archive.

DeeperDive is built to provide:

• Smarter, more diverse answers for readers:Readers receive rich, multifaceted answers and real-time insights from over 600 million daily active users globally. DeeperDive surfaces timely, contextual answers and suggests questions based on current trends, resulting in a richer, more human search experience rooted in what truly matters to real people, right now, on the site they trust.
• Increased readership and engagement for publishers: Every reader question is met with a clear, intuitive answer, along with links to relevant and timely articles from across the publisher's site. This keeps users engaged longer and encourages deeper content exploration, meaningfully increasing time on site and reader loyalty.
• Unlocking high-intent ad revenue opportunities:DeeperDive has the potential to create a new monetization channel for publishers by inserting contextually relevant, high-intent ads directly into the AI-powered results page. Publishers can capture search-like advertising revenue within their own environments-turning user inquiries into meaningful commercial opportunities.