ASA|CAP - Advertising Standards Authority Ltd. / Committees of Advertising Practice Ltd.

10/02/2024 | News release | Distributed by Public on 10/03/2024 03:03

Futureproof Advertising: How will AI change advertising and regulation

Find out how AI will change advertising and regulation at our event on 14 November 2024

As AI takes an increasingly central role in transforming how ads are created, targeted, and regulated, this event will provide you with an understanding of the opportunities and challenges AI presents to the advertising landscape.

Our discussion will focus on how regulation is evolving to meet these new challenges, along with our guidance to help businesses navigate this shift with confidence. In this session, we'll share our new report and guidance on the use of AI as a marketing term.

You'll also hear about the ASA's Active Ad Monitoring System, an AI-driven tool designed to help proactively identify potentially problematic ads, and how it's impacting regulation today. Our system is already having a significant impact, processing more than 3 million ads per month and assisting our team in identifying ads that breach advertising rules.

Attendees will gain valuable insights from expert speakers on the impact of AI on advertising, followed by a panel discussion on the future use of AI in the advertising industry.

This event offers a unique perspective on the future of advertising in an AI-driven world-focusing not just on the technology itself but also on tackling the challenges and opportunities AI presents.

Our system is already having a significant impact, processing more than 3 million ads per month and assisting our team in identifying ads that breach advertising rules.

Date: Thursday 14 November 2024
Time: 10.00 am - 11:45 am
Location: Zoom webinar
Event chair: The Rt Hon Baroness Morgan of Cotes, Chair, ASA

Speakers

Stevan Randjelovic, Head of Public Policy & Industry Affairs, WPP
Jess McBeath, Online Harms and Digital Citizenship Consultant
Supriya Dev-Purkaystha, Head of Media and Tech Solutions UK, Microsoft

Guy Parker, Chief Executive, ASA
Adam Davison, Head of Data Science, ASA
Emma Humber Smith, Operations Manager - Copy Advice, CAP

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