How to build trust like a top behavioral scientist | The Spokesman Speaks Podcast, Episode 212

Welcome to Episode 212 of The Spokesman Speaks podcast. In this episode, renowned behavioral scientist Dr. Abbie Maroño shares tips to help farmers build trust with consumers. Dr. Abbie has trained the FBI, Secret Service and Homeland Security on improving cooperation in high-stakes situations, and the U.S. Department of State has recognized her as being in the top 1% of behavioral scientists.

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Resources Mentioned in this Episode

• Learn more from behavioral scientist Dr. Abbie Maroño.
• Learn more about Iowa Farm Bureau's F.A.R.M. (Farmer Advocates Reaching Mainstreet) Team.
• Register for Iowa Farm Bureau's March 27 webinar: Why it Pays to Test Your Soil Nitrogen
• Register for Iowa Farm Bureau's Beekeeping on the Family Farm webinar (March 19).
• Register for Iowa Farm Bureau's 2026 Spring Planting Weather Outlook webinar (March 31).

About The Spokesman Speaks Podcast

Since 1934, The Iowa Farm Bureau Spokesman has been Iowa's leading agriculture news source, and today it has the largest readership of any ag newspaper in Iowa. While The Spokesman newspaper is available exclusively to Iowa Farm Bureau members, The Spokesman Speaks podcast is available publicly, providing the ag news and farmer education that matter most. You can find episodes of the podcast here or subscribe and listen in your favorite podcast app, such as Apple Podcasts, Pandora, Spotify, iHeartRadio, Amazon Music, Audible, TuneIn Radio, Audacy, YouTube or AgriAmerica.com.