Better Being Co. Has Been Acquired by Snapdragon Capital Partners

William Blair acted as the lead financial advisor to Better Being Co. (Better Being or the company), a portfolio company of HGGC, in connection with its sale to a syndicate of global investors led by Snapdragon Capital Partners, LLC (Snapdragon).

About the Companies

Better Being, founded in 1993 in Park City, Utah, is a pioneer in the natural products industry and has grown to become one of the largest and highest quality producers in the country. The company is an integrated manufacturer, marketer, and distributor of branded natural products, including dietary supplements, personal care, and other natural products sold primarily through health and natural food stores, specialty stores, and online retailers in the United States and around the world in over 85 countries. Better Being manufactures and sells its products under numerous brands, including Solaray®, Zhou Nutrition®, KAL®, Dynamic Health®, ZAND®, NutraBiogenesis®, Heritage Store®, and Lifeflo®. Better Being's mission is to empower and inspire individuals to feel better and live healthier by providing the most trustworthy, pure, and innovative natural wellness solutions.

HGGC is a values-driven, partnership-focused private investment firm. The firm's ecosystem of investors, operators, and professionals are united by the shared mission to develop leading enterprises and build long term value together. HGGC invests in technology, business services, financial services, and consumer enterprises. The firm is based in Palo Alto, CA and manages over $9.5 billion in assets under management (as of September 30, 2025).

Snapdragon, founded in 2018, is a growth equity and buyout firm purpose-built for ambitious growth companies that are cherished by the modern consumer. The firm has a distinguished track-record of success in health and wellness companies like Better Being, including Xponential Fitness (NYSE: XPOF), Fullscript, Spartan Fitness Holdings, and JECT.

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