NIQ Global Intelligence plc
03/12/2026 | Press release | Distributed by Public on 03/13/2026 02:36
NIQ Brandbank and GS1 NDP Unite to Elevate Product Data Quality
A new collaboration standardizes and accelerates B2B2C product content across Romania's retail market
BUCHAREST -March 11, 2026 - NIQ Brandbank®, a global leading provider in digital product content, announced a new strategic collaboration between NIQ Brandbank and GS1 NDP National Data Pool (NDP) to transform the way Business-to-Business-to-Consumer (B2B2C) product data is managed and shared across the country's retail ecosystem. The collaboration brings together GS1's trusted global standards with NIQ Brandbank's advanced digital content capabilities to improve the accuracy, consistency and speed of distribution of product information.
The collaboration comes at a time when retailers and suppliers face growing pressure to deliver consistent, transparent and compliant product data across every channel. By integrating NIQ Brandbank's B2C product images and content directly into the GS1 NDP, clients gain a unified, always-updated source of B2B and B2C information-helping them meet rising consumer expectations while supporting compliance and improving operational efficiency.
"This collaboration sets a new standard for the quality and accessibility of product content in Romania," said Matei Iosep, Deputy CEO, GS1 Romania. "By combining GS1's expertise in managing and distributing product data with NIQ Brandbank's intelligence capabilities, we create a unified approach that becomes the industry benchmark in product content."
This collaboration builds on NIQ Brandbank's long-standing commitment to delivering standardized, high-quality digital product content for global retailers and brands. It also reinforces GS1 NDP and NIQ Brandbank's contribution to shaping the future of commerce in Romania, in a context where data accuracy, information transparency and rapid access to content are essential factors for success.
"We are excited to collaborate with GS1 NDP to redefine how B2B2C product content is distributed," said David Pozsgai, Director of Suppliers and Business Development, NIQ Brandbank. "Together, we help brands and retailers deliver standardized, reliable and compliant content that meets the needs of shoppers, while driving innovation and efficiency."
About NIQ Brandbank
NIQ Brandbank, being part of NielsenIQ (NYSE: NIQ), is a leading provider of digital product content solutions enabling more than 52,000+ brands and 700+ retailers and wholesalers across the globe in over 39 countries to deliver the best shopping experience by giving them the ability to capture and share rich digital product content on all channels seamlessly. NIQ Brandbank's end-to-end solutions connect shoppers to the most up to date and relevant digital product content making consumer goods more discoverable and engaging.
NIQ Global Intelligence plc published this content on March 12, 2026, and is solely responsible for the information contained herein. Distributed via Public Technologies (PUBT), unedited and unaltered, on March 13, 2026 at 08:36 UTC. If you believe the information included in the content is inaccurate or outdated and requires editing or removal, please contact us at [email protected]