Because You’ve Earned It: Go VIP at This Year’s Race Weekend

There are race days - and then there are race weekends done right. At Sonoma Raceway in Sonoma, the difference comes down to how you choose to experience it. This year, elevate your time in wine country with premium offerings designed to deliver more comfort, more access and more unforgettable moments both on and off the track.

From June 26-28, NASCAR returns to Northern California for one of the most anticipated stops on the schedule. The three-day weekend features a full lineup of on-track action, beginning Friday with the General Tire 150 ARCA Menards Series West, followed by Saturday's Pit Boss/Food Maxx 250 NASCAR O'Reilly Auto Parts Series race, and culminating in Sunday's Toyota/Save Mart 350 NASCAR Cup Series race.

It's a packed weekend where every day brings something new - and going VIP ensures you don't miss a moment of it.

From the moment you arrive, premium access transforms the pace of your day. Skip the crowds and step into exclusive hospitality spaces designed for relaxation and prime viewing. The Turn 1 Club delivers a true luxury experience with indoor and outdoor lounge areas, climate-controlled seating and unmatched views of one of the most action-packed corners on the circuit. Guests enjoy wine country-inspired cuisine, an open bar featuring local wines and premium spirits, plus behind-the-scenes perks like a pre-race track pass, garage tour and even appearances from NASCAR drivers.

For fans who want to be trackside all weekend, the Turn 3 Club offers a dynamic vantage point overlooking one of the most technical sections of the course. With included snacks, beverage service, weekend parking and pre-race access, it's a seamless way to stay close to the action from green flag to checkered.

Elevated viewing continues at the Real. Strong. Humboldt Sawmill Redwood Deck at Turn 2, where a stunning raised platform provides panoramic views of the raceway and Sonoma Valley. Reserved seating, dedicated food and beverage service and limited-capacity access make it one of the most exclusive ways to experience the weekend.

For those looking to turn race weekend into a full-on getaway, Sonoma Raceway's premium camping options offer an immersive way to stay close to the action. From the Carousel Campground - where cars surround you on all sides - to hillside RV terraces with sweeping valley views, these upgraded experiences combine convenience, scenery and nonstop racing energy.

Hospitality is where the experience truly stands apart. Across all premium offerings, guests can expect curated food and beverage programs inspired by Sonoma's renowned culinary scene, along with thoughtful amenities that keep the focus on the racing without sacrificing comfort.

And for fans who want even more, travel packages provide a turnkey VIP experience - pairing race tickets with hotel accommodations, transportation and exclusive fan access throughout the weekend.

Because you've earned it - go VIP this year at Sonoma Raceway in Sonoma.

Tickets, camping, premium packages, and upgrades are available now at SonomaRaceway.com or by calling (800) 870-RACE [7223].