Daddy Yankee Returns With New Album La Postal, in Partnership With SoundOn

• Landmark partnership with the global reggaeton icon marks SoundOn's biggest artist partnership to date
• TikTok celebrates La Postal with a major global campaign and dedicated in-app experience connecting Daddy Yankee with his millions of fans

Global music icon Daddy Yankee has returned with his new album La Postal, which is out now. The 15-track record - which features collaborations with Cardi B, Myke Towers, Danny Ocean, Bizarrap and Dilgit Dosanjh - marks an exciting new chapter for the Puerto Rican superstar, reconnecting with the signature reggaeton sound that has defined much of his extraordinary career while bringing fresh influences and a new perspective to his unmistakable sound.

La Postal is released through DY Records and distributed in partnership with SoundOn, TikTok's artist-first music distribution and promotion platform. The collaboration is SoundOn's biggest artist partnership to date, with SoundOn supporting the album's global distribution, artist services and promotion.

Across its 15 tracks, La Postal explores love in its many forms - from romantic and familial love to self-love - with Daddy Yankee describing each song as a different "love letter." Lead single "BOTZ (Bésame Otra Vez)" sets the tone, combining his classic reggaeton roots with new textures and melodies.

In addition to partnering with SoundOn on the release, TikTok is celebrating La Postal with a major global campaign - including a billboard in Times Square - and a dedicated in-app experience, which is live now, giving Daddy Yankee's millions of fans new ways to discover the album, celebrate his music and connect with fellow fans around the world.

The in-app campaign gives fan on TikTok the opportunity to:

• Unlock an exclusive La Postal Profile Frame by completing interactive tasks in the app
• Discover an exclusive Daddy Yankee video by completing a series of challenges
• Discover La Postal on TikTok through a special Search Easter egg and dedicated Album Hub, bringing fans closer to the new music.

Daddy Yankee said: "Because in love, you find it all… kisses that make you fall in love, loves that betray, goodbyes that hurt, and hearts that learn to dance again. Some steal your heart, others your patience… and some teach you to love yourself first! In the end, we all have a story to tell and a postcard we never sent. Because sometimes love brings tears, sometimes it calls for celebration… but it's always something you dance to!"

Gabo Llano, Head of A&R Americas, SoundOn at TikTok, said: "Daddy Yankee is a true global icon and one of the most influential artists in modern music. He helped take reggaeton to the world, has inspired generations of artists and continues to have an extraordinary connection with fans, including a community of nearly 20 million followers on TikTok.

"It's an enormous privilege for SoundOn to support the release of La Postal and help bring this brilliant new chapter in Daddy Yankee's career to fans around the world. This is SoundOn's biggest artist partnership to date, and we couldn't be more excited to work once again Daddy Yankee on La Postal and for the long term."

Known around the world as the "King of Reggaeton," Daddy Yankee is one of the most influential and successful Latin artists of all time. Over a career spanning more than three decades, the Puerto Rican rapper, singer and songwriter has played a defining role in taking reggaeton from Puerto Rico to audiences around the world. His landmark hit "Gasolina" helped propel the genre into the international mainstream, while global smashes including "Despacito" with Luis Fonsi, "Con Calma" with Snow and "Dura" have cemented his place as one of the defining artists of his generation.

His music continues to reach enormous audiences around the world. "Despacito" has surpassed 2.2 billion streams on Spotify, "Con Calma" more than 1.7 billion and "Gasolina" nearly 1.6 billion. Daddy Yankee has also built a huge global community on TikTok, where 19.9 million followers connect with his music, career and creativity.

The album arrives at another landmark moment for Daddy Yankee, who will be honoured as the Latin Recording Academy's 2026 Person of the Year in November, recognising his extraordinary career and contribution to Latin music and culture.

The Daddy Yankee in-app experience is available now. Simply search 'Daddy Yankee' to discover more.