Vericast Corp.
10/06/2026 | Press release | Distributed by Public on 10/06/2026 10:20
Vericast Spotlights Hyperlocal Solution as Financial Institutions Seek Smarter Growth Strategies
SAN ANTONIO, TX - October 6, 2026 - Vericast, the FI performance partner, today highlighted how Hyperlocal helps banks and credit unions turn market demand signals at the branch level into more relevant, measurable marketing campaigns.
Financial institutions are under increasing pressure to grow deposits, accounts, and customer relationships. At the same time, 71% of surveyed consumers say they would be more interested in banking with an FI whose marketing reflects their local community. Many traditional campaigns still market broadly across entire regions, even though consumer needs and product demand can vary significantly from one area to the next. Hyperlocal gives marketers a clearer picture of what's happening in each market, helping them make better campaign decisions and understand what's driving results.
"Financial institutions need sharper acquisition strategies because consumer demand is unevenly distributed across branch footprints," said Jeff Dishon, Senior Vice President of Sales at Vericast. "Hyperlocal helps our customers make more informed decisions about where to invest, deliver relevant creative, and better understand which campaigns are helping drive funded account growth. A great example is Carter Bank, which, according to their CMCO, anticipates performance to improve by 76%, based on Vericast benchmarks, since implementing the solution. It's helping financial institutions take a more precise, measurable approach to growth."
Key features of Hyperlocal include:
Branch-level audience prioritization using local demand and application signals
Product-specific opportunity analysis across markets
Dynamic creative that can adapt messaging by branch, product, offer, and disclosure needs
Coordinated activation across paid social and direct mail
Matchback attribution that connects marketing activity to funded accounts and campaign performance
Campaign insights that help financial institutions refine and adjust strategies
To learn more about Hyperlocal, please visit: https://www.vericast.com/solutions/hyperlocal/.
Learn more about Carter Bank's success with Hyperlocal by exploring the case study: https://www.vericast.com/insights/case-study/how-carter-bank-scaled-hyperlocal-across-its-branch-footprint/.
About Vericast
Vericast is the FI performance partner. We help banks and credit unions drive growth, improve efficiency, increase engagement and navigate change through the power of data, technology and people. Our advanced analytics, data-driven insights and integrated solution set enable better execution with agility, precision and scale. That's why thousands of financial institutions look to Vericast and our 150 years of financial services expertise to help them achieve more.
Vericast Corp. published this content on October 06, 2026, and is solely responsible for the information contained herein. Distributed via Public Technologies (PUBT), unedited and unaltered, on October 06, 2026 at 16:21 UTC. If you believe the information included in the content is inaccurate or outdated and requires editing or removal, please contact us at [email protected]