Nielsen Holdings Ltd.
02/11/2026 | Press release | Distributed by Public on 02/10/2026 18:29
Super Bowl LX Delivers 124.9 Million Viewers
NEW YORK - February 10, 2026 - An estimated 124.9 million viewers watched Super Bowl LX on Sunday, February 8, according to Nielsen's Big Data + Panel measurement. NBC's presentation of Super Bowl LX ranks as the second most-watched Super Bowl in history, behind the 127.7 million viewers who watched Super Bowl LIX in 2025.
This is the first Super Bowl to be reported using Nielsen's Big Data + Panel measurement methodology, which was officially rolled out in September 2025. Big Data + Panel provides the most-accurate TV measurement to date.
Super Bowl LX aired from 6:40 p.m. ET to 10:28 p.m. ET on NBC, Peacock, Telemundo, NBC Sports Digital and NFL+. It drew a combined average household rating of 39.4, and combined household share of 79.
The halftime show featuring Bad Bunny averaged 128.2 million viewers between 8:15-8:30 p.m. ET. Across the entire telecast, viewership peaked at 137.8 million viewers during the second quarter (7:45-8:00 p.m. ET).
Audience estimates are inclusive of Out-of-Home (OOH) and digital viewing (mobile, PC, MVPD app, vMVPD).
| Super Bowl | Network(s) |
Total Viewers P2+ |
HHLD Rating |
Date |
| LX |
NBC, Peacock, Telemundo |
124,934,000 | 39.4 | Feb. 8, 2026 |
| LIX |
FOX, Tubi, FOX Deportes, Telemundo |
127,713,000 | 41.7 | Feb. 9, 2025 |
| LVIII |
CBS, Paramount+, Nickelodeon, NAN, Univision |
123,714,000 | 43.5 | Feb. 11, 2024 |
| LVII |
FOX FOX Deportes |
115,096,000 | 40.7 | Feb. 12, 2023 |
| LVI |
NBC Telemundo |
101,470,000 | 37.9 | Feb. 13, 2022 |
| LV |
CBS ESPN Deportes |
95,877,000 | 38.4 | Feb. 7, 2021 |
| LIV |
FOX FOX Deportes |
102,086,000 | 42.0 | Feb. 2, 2020 |
| LIII |
CBS ESPN Deportes |
98,950,000 | 41.4 | Feb. 3, 2019 |
| LII |
NBC Universo |
104,016,000 | 43.1 | Feb. 4, 2018 |
| LI |
FOX FOX Deportes |
111,973,000 | 45.3 | Feb. 5, 2017 |
| SB 50 |
CBS ESPN Deportes |
112,336,000 | 46.6 | Feb. 7, 2016 |
| XLIX |
NBC Universo |
114,810,000 | 47.5 | Feb. 1, 2015 |
| XLVIII |
FOX FOX Deportes |
112,752,000 | 46.7 | Feb. 2, 2014 |
| XLVII | CBS | 108,693,000 | 46.4 | Feb. 3, 2013 |
| XLVI | NBC | 111,346,000 | 47.1 | Feb. 5, 2012 |
| XLV | FOX | 111,041,000 | 46.0 | Feb. 6, 2011 |
| XLIV | CBS | 106,476,000 | 45.0 | Feb. 7, 2010 |
| XLIII | NBC | 98,732,000 | 42.0 | Feb. 1, 2009 |
| XLII | FOX | 97,448,000 | 43.1 | Feb. 3, 2008 |
| XLI | CBS | 93,184,000 | 42.6 | Feb. 4, 2007 |
| XL | ABC | 90,745,000 | 41.6 | Feb. 5, 2006 |
| XXXIX | FOX | 86,072,000 | 41.1 | Feb. 6, 2005 |
| XXXVIII | CBS | 89,795,000 | 41.4 | Feb. 1, 2004 |
| XXXVII | ABC | 88,637,000 | 40.7 | Jan. 26, 2003 |
| XXXVI | FOX | 86,801,000 | 40.4 | Feb. 3, 2002 |
| XXXV | CBS | 84,335,000 | 40.4 | Jan. 28, 2001 |
| XXXIV | ABC | 88,465,000 | 43.3 | Jan. 30, 2000 |
| XXXIII | FOX | 83,720,000 | 40.2 | Jan. 31, 1999 |
| XXXII | NBC | 90,000,000 | 44.5 | Jan. 25, 1998 |
| XXXI | FOX | 87,870,000 | 43.3 | Jan. 26, 1997 |
| XXX | NBC | 94,080,000 | 46.0 | Jan. 28, 1996 |
| XXIX | ABC | 83,420,000 | 41.3 | Jan. 29, 1995 |
| XXVIII | NBC | 90,000,000 | 45.5 | Jan. 30, 1994 |
| XXVII | NBC | 90,990,000 | 45.1 | Jan. 31, 1993 |
| XXVI | CBS | 79,590,000 | 40.3 | Jan. 26, 1992 |
| XXV | ABC | 79,510,000 | 41.9 | Jan. 27, 1991 |
| XXIV | CBS | 73,852,000 | 39.0 | Jan. 28, 1990 |
| XXIII | NBC | 81,590,000 | 43.5 | Jan. 22, 1989 |
| XXII | ABC | 80,140,000 | 41.9 | Jan. 31, 1988 |
| XXI | CBS | 87,190,000 | 45.8 | Jan. 25, 1987 |
| XX | NBC | 92,570,000 | 48.3 | Jan. 26, 1986 |
| XIX | ABC | 85,530,000 | 46.4 | Jan. 20, 1985 |
| XVIII | CBS | 77,620,000 | 46.4 | Jan. 22, 1984 |
| XVII | NBC | 81,770,000 | 48.6 | Jan. 30, 1983 |
| XVI | CBS | 85,240,000 | 49.1 | Jan. 24, 1982 |
| XV | NBC | 68,290,000 | 44.4 | Jan. 25, 1981 |
| XIV | CBS | 76,240,000 | 46.3 | Jan. 20, 1980 |
| XIII | NBC | 74,740,000 | 47.1 | Jan. 21, 1979 |
| XII | CBS | 78,940,000 | 47.2 | Jan. 15, 1978 |
| XI | NBC | 62,050,000 | 44.4 | Jan. 9, 1977 |
| X | CBS | 57,710,000 | 42.3 | Jan. 18, 1976 |
| IX | NBC | 56,050,000 | 42.4 | Jan. 12, 1975 |
| VIII | CBS | 51,700,000 | 41.6 | Jan. 13, 1974 |
| VII | NBC | 53,320,000 | 42.7 | Jan. 14, 1973 |
| VI | CBS | 56,640,000 | 44.2 | Jan. 16, 1972 |
| V | NBC | 46,040,000 | 39.9 | Jan. 17, 1971 |
| IV | CBS | 44,270,000 | 39.4 | Jan. 11, 1970 |
| III | NBC | 41,660,000 | 36.0 | Jan. 12, 1969 |
| II | CBS | 39,120,000 | 36.8 | Jan. 14, 1968 |
| I | CBS | 26,750,000 | 22.6 | Jan. 15, 1967 |
| I | NBC | 24,430,000 | 18.5 | Jan. 15, 1967 |
Source: Nielsen
NOTES
- Super Bowl LX in 2026 was the first Super Bowl reported using Nielsen's Big Data + Panel methodology. All prior reporting used Nielsen's Panel-Only measurement.
- The first Super Bowl to include Out-of-Home (OOH) viewing was SB LV. Nielsen began including OOH viewing into its National TV measurement in September 2020. As of Feb. 2025, Nielsen's OOH measurement covers 100% of the U.S. contiguous television population.
- Super Bowl XLVIII included the first Spanish-language broadcast for a Super Bowl.
- Super Bowl I (January 15, 1967) aired on both CBS and NBC.
Press Contacts
Lauren Pabst, Nielsen [email protected]
David Schwarz, [email protected]
Nielsen Holdings Ltd. published this content on February 11, 2026, and is solely responsible for the information contained herein. Distributed via Public Technologies (PUBT), unedited and unaltered, on February 11, 2026 at 00:29 UTC. If you believe the information included in the content is inaccurate or outdated and requires editing or removal, please contact us at [email protected]