06/27/2025 | Press release | Archived content
As a pioneer in logistics technology and supply chain innovation, Reitar today (26/6) announced a strategic MOU-marking a forward-looking collaboration-joining hands with Rich Harvest, a leading Asian smart agriculture enterprise, to build a smart agriculture ecosystem. With eight farming bases in China covering over 1,333 hectares (20,000 mu), the two parties intend to explore collaboration opportunities integrating blockchain traceability technology, digital payment solutions, and smart cold chain technology in cross-border agricultural supply chains to jointly build an innovative agricultural supply chain ecosystem.
Collaboration Overview
The parties plan to develop an integrated technology platform combining a blockchain-based traceability system with automated cold chain infrastructure. Rich Harvest operates eight farming bases in the mainland, located in Ningxia, Guizhou, Henan, Hebei, Jiangxi, Xinjiang, Heilongjiang, and Guangdong Qingxin, spanning over 1,333 hectares (20,000 mu), and has established a "farm-to-table" traceability system based on barcode and RFID tracking. Under the proposed collaboration, Rich Harvest will leverage Reitar's expertise in automated cold chain infrastructure and technical solutions to achieve the following synergies:
Strategic Framework
According to the MOU, the two parties intend to explore three collaboration areas:
Implementation Plan
The collaboration will be carried out in phases:
This strategic collaboration demonstrates Reitar's commitment to continuous innovation in the field of smart logistics. Going forward, the two parties will bring more transparent, efficient, and secure agricultural supply chain solutions to the Greater Bay Area and even global markets.