Your Digital Banking Platform, Your Rules – With Design That Makes Sense

Discover the Power of Customizable Banking Experiences with Alkami's ThemeBuilder

Digital experiences have become the cornerstone of modern banking, but with so many options offering increasingly similar functionality, banks and credit unions are starting to blend together in the eyes of retail and business users. To truly stand out, your digital banking platformneeds to showcase what makes you unique-celebrating your brand identity while delivering exceptional user experiences. Alkami empowers banks and credit unions to break free from the one-size-fits-all approach, offering personalized banking through brand-aligned solutions that combine creativity with proven user experience (UX) and user interface (UI) excellence.

The Cravings for Better UX and UI Within Digital Banking

Exceptional UX and UI design are pivotal to a financial institution's success. Investing in these areas leads to increased adoption rates, enhanced opportunities for cross-selling, improved user retention, and deeper engagement within the communities and account holders served.

Conversely, neglecting UX/UI can have detrimental effects. A study by 10x Bankingrevealed that global banks are losing up to 20% of their customers due to subpar digital experiences, highlighting the critical importance of prioritizing user-centric design.

With the digital-first world providing maximum convenience and real-time gratification, consumers and business owners can effortlessly switch financial institutions by opening a new account online in just minutes, making retention more critical than ever.

[grey-callout]58%of millennials are likely to change financial providers if another offered a better digital banking experience, significantly more than older generations. Generational Trends in Digital Banking Studyby Alkami & The Center for Generational Kinetics[/grey-callout]

Control and Creative Freedom with Alkami

Alkami's ThemeBuilder empowers banks and credit unions to deliver standout digital banking experiences by enabling seamless customization of user interfaces. As part of the Alkami Design System, ThemeBuilder simplifies the process of defining and managing design aspects-like colors, typography, and spacing-ensuring a cohesive, branded look across all digital touchpoints. With this tool, financial institutions can differentiate their platforms and independently make customizations to the look and feel of their digital banking platform, without the need to submit support tickets for minor updates. This not only saves significant time but also simplifies the customization process, giving financial institutions greater flexibility and autonomy to quickly adapt their digital presence to align with brand updates or customer needs.

Here are some example scenarios:

• Expanding to a New Market: When a regional financial institution enters a diverse metropolitan area, it can leverage ThemeBuilder to adapt its digital banking platform and app experience to resonate with the local culture. By incorporating culturally relevant colors, typography, and UI elements, the institution can create a digital environment that fosters stronger community connections and builds trust. This level of localization not only supports inclusivity but also establishes the financial institution as an integral part of the community it serves.
• Seasonal Branding: Financial institutions gain the ability to create timely and engaging seasonal campaigns with ThemeBuilder, such as holiday-themed loan offers or summer savings promotions. By integrating festive colors, themed icons, and subtle yet impactful design updates into their mobile and online platforms, financial institutions can offer a fresh, relevant experience that enhances user engagement while maintaining usability and consistency across their digital presence.
• Mergers and Acquisitions: After a merger or acquisition, financial institutions face the challenge of presenting a unified digital identity. ThemeBuilder simplifies this process by enabling financial institutions to seamlessly combine visual branding elements from both organizations. By harmonizing logos, color palettes, and design styles, the platform helps create a cohesive new identity that reflects the strengths of the merged entities, fostering customer confidence and reinforcing brand loyalty.
• Ensuring Compliance: ThemeBuilder helps ensure that financial institutions are fully compliant with WCAG 2.0 UI accessibility requirements by making necessary accessibility adjustments within the interface in real-time. This way, you don't have to worry about accessibility, and you are equipped to provide inclusive, user-friendly experiences to your users.

Balancing Creativity with Proven Standards

Alkami's UX/UI principles are grounded in decades of research and proven best practices, leveraging insights from analyzing friction points in user experiences to create seamless, intuitive navigation for essential financial tasks. By prioritizing key design elements such as hierarchy, spacing, depth, contrast, typography, minimalism, and white space, Alkami ensures an optimal digital banking experience across web, mobile, and desktop platforms.

Our adherence to design standards not only guarantees reliability and accessibility but also imbues the platform with a modern, polished appeal that resonates with today's users. With a strong foundation rooted in science and precision, Alkami strikes a perfect balance between delivering creative, engaging designs and maintaining the uncompromising quality expected in digital banking.

Your Financial Institution, Your Digital Banking Platform - Your Rules

Alkami empowers banks and credit unions to take full control of their digital platforms, ensuring every feature and design choice aligns perfectly with their unique vision and goals. With Alkami, it's truly your financial institution, your rules! Ready to redefine your digital presence and deliver a digital banking platform that sets new standards for innovation, reliability, and user satisfaction? Discover how Alkami can partner with you to bring your vision to life and transform the way you serve your members and customers.

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