Walmart Brings the Collectibles Experience to Fans Everywhere for New York Comic Con

Oct. 8, 2026

3 min read

Business

Walmart is returning to New York Comic Con for a second year, bringing fans exclusive collectibles, live-action role play experiences and opportunities to connect with the characters, creators and fandoms they love.

This year's activation will feature Walmart Exclusive items available for purchase in person, more than 350 Scan & Purchase items, exclusive comic giveaways, five major talent signings and 25 livestreams throughout the event.

Walmart will also once again bring its Collector Con experience to Walmart.com, giving fans who can't make it to New York Comic Con a way to join the excitement from home and shop collectibles from their favorite brands, characters and fandoms.

Exclusive Finds for Collectors

Fans visiting Walmart's booth at NYCC will have the opportunity to get their hands on collectibles they won't find everywhere else, including an early opportunity to purchase the G.I. Joe Classified Series Retro Cardback Collaborative Lara Croft TOMB RAIDER, 6 inch Action Figure by Hasbro ahead of its broader release on November 1.

A limited quantity of the figure will be available for immediate purchase at Walmart's NYCC booth. The item will be available for preorder on Walmart.com during the event.

Additional Walmart Exclusive items are available to purchase at the booth and on Walmart.com:

• Limited Edition - DC McFarlane Collector Edition 2PK - #8 Batman & Spawn (Fabric Capes) (Gold Label)
• Dawn of Justice Knightmare Batman (Prime)
• Godzilla (2023) "Godzilla Minus One", Banpresto Art Vignette
• The Culture Fly One-Piece Collector Box

Beyond the items available for purchase at the booth, fans can shop collectibles across Trading Cards, Coins, Comics, Sports Memorabilia, Collectible Toys and more at walmart.com/collectibles.

Meet the Names Behind the Fandoms

Walmart will host five major talent signings during New York Comic Con, including appearances from:

• Arthur Adams, Thursday, Oct. 8, Noon
• Gary Vee, Thursday, Oct. 8, 3 p.m.
• Todd McFarlane, Friday, Oct. 9, 10:30 a.m.
• Greg Capullo, Friday, Oct. 9, 4 p.m.
• Stan Sakai, Saturday, Oct. 10, 2 p.m.

Step Inside the Collector's Quest

Built by Walmart exclusively for New York Comic Con, The Collector's Quest invites fans to step into an interactive role-playing experience. Participants begin by selecting their character before entering one of four worlds inspired by Fantasy, Horror, Sci-Fi and Superhero stories. Along the way, players choose their strategies and work together to complete the Quest before rolling the die for a chance to win a prize, including some exclusive comics such as:

• Doom #1 Walmart Exclusive from Marvel
• Batman #497 Walmart Exclusive from DC Comics
• VeeFriends Special Edition C Walmart Exclusive
• Last Yojimbo Ashcan #1 Walmart Exclusive from Dogu Publishing
• Terminal #3 Walmart Exclusive from Skybound

Follow The Action Beyond the Show Floor

Fans won't have to be at NYCC to be part of the action. Walmart will host 25 livestreams across all four days of New York Comic Con, featuring creators, brands, publishers and collectible products.

The lineup will include appearances from Todd McFarlane, Gary Vee and Stan Sakai, along with brands including Hasbro, Bandai Namco and Pudgy Penguins. Fans can tune in for exclusive launches, product reveals, interviews, unboxings and shoppable moments.

Fans can watch the livestreams on Walmart.com/live.

Walmart's return to New York Comic Con builds on its continued focus on collectibles and creating experiences that connect fans with the products, stories and communities they care about.

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