eBay for Charity: 2025 in Review

eBay for Charity had a record breaking year, with our global community continuing to show up for causes that matter most. Buyers, sellers, and partners turned everyday transactions into meaningful change, raising $198 million for nonprofits worldwide through in-platform donations and high-profile charity auctions. Since launching in 2003, the program has raised more than $1.7 billion and now supports 225,000 enrolled charities globally.

This year, the program also surpassed its ambitious five-year goal to raise $600 million for charities globally between 2021 and 2025. eBayers worldwide raised $860 million, exceeding that original goal by 43% and highlighting the extraordinary impact of the community.

As we build on the momentum of previous years, we're proud to celebrate the milestones, partnerships, and inspiring stories that defined eBay for Charity in 2025.

At eBay, we believe commerce can be a force for good, and our community brings that belief to life every day. The impact we saw in 2025, from record-breaking fundraising to deeper engagement with charities around the world, shows what's possible when giving is built into the way people buy and sell. We're excited to keep expanding that impact in the years ahead.

Pats Peña

Head of eBay for Charity

2025's Biggest Moments

Make-A-Wish Foundation

In April 2025, eBay partnered with the Make-A-Wish Foundation to auction various experiences and one-of-a-kind items, including a Magical Dream Vacation package at Walt Disney World, Freakier Friday Premiere Red Carpet experience, 2025 NBA All Star team signed basketball, and two tickets to the 2025 MLB All-Star Game & Homerun Derby. Through this partnership eBay helped raise $74,000.

The momentum continued at eBay's 30th Anniversary pop-up in New York, where a nostalgic showcase of 90s treasures drew crowds and brought the era to life. Visitors explored standout pieces like a pair of Air Max 95s, a Fendi Baguette denim bag, an Omega Seamaster watch, and a Pokémon Charizard holo card. Buffy the Vampire Slayer (Sarah Michelle Geller) herself even donated some exclusive items! Over the course of the year, eBay helped raise $124,000 in support of Make-A-Wish.

V Foundation

In the summer, eBay for Charity joined forces with the V Foundation for Cancer Research with an auction honoring the late, great comedian Norm Macdonald. Featured items and experiences from his comedy community included meet-and-greets with Adam Sandler, Seth MacFarlane, Jon Stewart, and Judd Apatow, pottery made by Seth Rogan, and a Kathryn Hahn-signed "The Studio" Blanket. This partnership brought in $183,000 for the V Foundation.

Seller Spotlight: Making an Impact Every Day

Behind every milestone are the everyday heroes in our community. This year, we partnered with the Salvation Army Adult Rehabilitation Center in Tulsa, a seller using eBay for Charity and eBay Live to support its mission of helping men and women experiencing addiction and homelessness. Since last October eBay for Charity has helped the organization raise almost $400,000, up 45% year over year, with nearly half of that total driven by eBay Live.

Everything we do at The Salvation Army is centered around real people with real needs. eBay Live brings that to life. When our team shares their story, buyers respond in a powerful way - tuning in, engaging with hosts, and even purchasing items to be gifted directly to individuals in the program. It's been remarkable to see this community grow, with eBay Live buyers now showing up consistently and supporting Salvation Army locations across the country.

Eric Rader

Commerce Director, the Salvation Army Adult Rehabilitation Center - Tulsa

Looking Ahead

Looking ahead to 2026, we're building on this record-setting year to drive even greater impact. From expanding charitable giving features to strengthening partnerships with nonprofits worldwide, we're focused on making it easier, and more powerful than ever for our community to turn everyday transactions into meaningful change.