FutureCon 2025 Speaker Lineup Finalized: PRSA Event to Explore the Future of Public Relations and Communications

NEW YORK, September 10, 2025 - PRSA, the nation's leading professional organization serving the communications community, today announced FutureCon, a premier virtual summit dedicated to exploring the forces reshaping public relations and communications. The event will take place on Nov. 5-7, bringing together leading industry experts, strategists and innovators.

As communications professionals navigate a rapidly shifting landscape, FutureCon will provide a platform to engage with the most pressing challenges and opportunities of the profession, including the rise of artificial intelligence, the fight against disinformation, evolving approaches to diversity, equity, and inclusion (DEI), and new strategies for trust-building and reputation management.

"FutureCon is designed to equip communicators at every level with the tools, insights, and strategies to thrive in the next era of PR and communications," said Matt Marcial, CAE, CEO of PRSA. "This inaugural summit brings together voices who are not only observing industry change but also leading it."

Featured Speakers

FutureCon will feature sessions led by some of the most respected names in the profession, including:

• Kim Clark, Conscious Communications Strategist Consultant
• Fred Cook, Director, USC Center for Public Relations, University of Southern California
• Lisa Du Bois Low, MBA, M.A., APR, Associate Professor of Practice, Texas Tech University
• Jonathan Heit, Co-founder + Global Chief Executive Officer at Allison Worldwide
• Kelli Kombat, Master Certified Coach and Founder, R.I.C.H. LLC
• Chris Lukach, APR, CEO, AKCG - Public Relations Counselors
• Stephanie Roberts, Chief Communications Officer, Hitachi Industrial Equipment Systems, Co., Ltd.
• Barby K. Siegel, Global Chief Executive Officer, Zeno Group
• Teneshia Jackson Warner, Founder and CEO, EGAMI Group
• Melissa Waggener Zorkin, Global CEO and Founder, We. Communications

Program Highlights

Day One (November 5, 5:15-6 p.m. ET) - FutureCon will open with industry roundtable discussions in the evening on topics that include managing a multigenerational workforce, tech tools, storytelling and more.

Day Two (November 6, 1-5 p.m. ET) - This day will open with a dynamic keynote panel featuring top CEOs and CCOs discussing what's next for PR. Panelists include:

• Ray Day, APR, Vice Chair, Stagwell; Executive Chair, Allison Worldwide
• Jonathan Heit, Co-founder and Global Chief Executive Officer, Allison Worldwide
• Stephanie Roberts, Chief Communications Officer, Hitachi Industrial Equipment Systems Co., Ltd. (HIES)
• Barby K. Siegel, Global Chief Executive Officer, Zeno Group
• Teneshia Jackson Warner, Founder and CEO, EGAMI Group

Following the keynote panel, attendees will hear from leading voices in the industry during these thought-provoking sessions:

• "Communicators: Leaders of the DEI Renaissance" - Kim Clark
• "PR Meets the Machine: AI, Misinformation and the New Battle for Reputation" - Fred Cook and Melissa Waggener Zorkin

Day Three (November 7, 1- 5 p.m. ET) - The final day will feature a keynote panel titled, "Reimagining PR and Communications in the Age of AI" framed out by thought-provoking sessions, including:

• "The Failure Résumé: Rethinking Mistakes as Milestones" - Lisa DuBois Low, MBA, MA, APR
• "Reputation Management" - Chris Lukach, APR
• "Employee Communications" - Kelli Kombat
• "Beyond the Content: Critical Thinking for Credible, Actionable PR Insights" - Johna Burke

About FutureCon

FutureCon is PRSA's forward-looking professional development event, designed for executive leaders, C-Suite professionals and communications managers seeking to stay ahead of the curve. The summit offers a comprehensive exploration of the evolving dynamics of the communications profession and provides participants with actionable insights to guide their organizations into the future. Register for FutureCon 2025 here.

About PRSA

PRSA is the leading professional organization serving the communications community through a network of more than 400 professional and student chapters in the U.S., Argentina, Colombia, Mexico, Peru and Puerto Rico. Guided by its Code of Ethics, PRSA empowers its members to succeed at every stage of their careers through a wide breadth of premium professional development programs, exclusive networking events and leadership opportunities. Signature events include the Anvil Awards and ICON, the premier annual gathering for communications professionals and students. For more information, visit https://www.prsa.org.

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Media Contact:
Linda Beltran

[email protected]