NAMA Board Names Christine Cochran to Lead U.S. Convenience Services Association

Arlington, VA, September 17, 2025 - Concluding a nine-month competitive search, the NAMA Board of Directors today announced the appointment of Christine Cochran as NAMA President & CEO. Cochran will join NAMA on December 2, 2025, succeeding Carla Balakgie as she retires from full-time association management following 14 years of dynamic growth for NAMA and the industry.

"I am honored to join NAMA at such a pivotal moment for the U.S. convenience services industry," said incoming President & CEO Christine Cochran. "With more than 165,000 jobs supported and 40 million consumers served daily, this industry plays a critical role in delivering accessible nutrition and innovative solutions to people at work and on the go. I look forward to collaborating with the NAMA Board, members, stakeholders, and staff to build on this strong foundation and support the industry's continued evolution as convenience services operators provide an ever-increasing range of custom solutions."

Cochran is a strategic leader of membership organizations with a deep knowledge of nutrition and a proven track record in advocacy, coalition-building and strategic planning. She joins NAMA after serving as President & CEO of SNAC International since 2022. Previously, she served as Executive Director of the Grain Foods Foundation and was President of the Commodity Markets Council. She holds a Juris Doctor from Georgetown University Law Center and a bachelor's degree in agricultural economics from the University of Missouri.

"Christine has consistently demonstrated strategic vision, operational expertise, and a focus on growth. Her track record makes her the right leader to guide NAMA forward. I'm eager to partner with Christine to advance the industry as she focuses on delivering high-impact programs and services for our members," said NAMA Chair, search committee Chairman, and owner of Moran Refreshments Patrick Moran. "I'm also deeply grateful for Carla Balakgie's impactful and enduring leadership and dedicated NAMA service."

"Christine brings a deep knowledge of Consumer Packaged Goods, food and nutrition to NAMA. Her background in food manufacturing and related regulatory issues ensures NAMA will continue to protect the industry while growing association programs and services," said NAMA Chair Elect, search committee member, and Vice President of Field and Account Sales and Equipment Commercialization and Service for Nestlé Professional Solutions Michael Schwartz.

To ensure a seamless transition, Cochran will join NAMA on December 2, 2025, while Balakgie remains with NAMA through the end of 2025.