Samsung Electronics America Inc.

07/17/2026 | Press release | Distributed by Public on 07/17/2026 09:04

Samsung Launches The Freestyle+ AI Smart Projector

Samsung today announced availability for The Freestyle+ - a sleek, lightweight AI-powered projector designed to adapt to how you want to watch1. Delivering an optimized, larger-than-life viewing experience of up to 100 inches, The Freestyle+ is the ultimate on-the-go entertainment solution, combining cutting-edge AI features, vibrant visuals, and immersive audio in a highly portable design.

"With The Freestyle+, we are redefining the boundaries of portable entertainment," said Shane Higby, Head of Home Entertainment at Samsung Electronics America. "By integrating powerful AI capabilities that instantly adapt to any environment - like adjusting for patterned walls, calibrating to a room's lighting, or automatically avoiding obstacles - we are giving users the ultimate freedom to watch however and wherever they choose. Our goal was to create a truly seamless 'point and play' experience, allowing them to instantly transform any space into a personalized, immersive experience."

Intelligent Projection That Adapts to Your World

Gone are the days of needing a perfectly blank white wall or a dedicated projector screen. The Freestyle+ utilizes advanced AI and sensory technology to ensure your content is crisp, clear, and properly aligned, no matter where you aim it:

  • 3D Auto Keystone2 & Wall Calibration3: Instantly corrects distortions on irregularly shaped or non-flat surfaces. The projector calibrates color and brightness to match the surface's design, ensuring clear viewing even on patterned wallpaper or colored walls.
  • Screen Fit & Obstacle Avoidance3: Adjusts the projection to fit into a particular space on your wall, and can detect objects in the projection path, shifting the image placement for uninterrupted viewing.
Samsung Electronics America Inc. published this content on July 17, 2026, and is solely responsible for the information contained herein. Distributed via Public Technologies (PUBT), unedited and unaltered, on July 17, 2026 at 15:04 UTC. If you believe the information included in the content is inaccurate or outdated and requires editing or removal, please contact us at [email protected]