Create an apartment listing in seconds: ImmoScout24 and Homegate bring AI to everyone

A new apartment has been found, now it's time to advertise the old one. But what's the best way to do that? Thanks to automated AI ad creation, it can be done in a matter of seconds with just one click. What's more, the ad looks professional - without any effort on your part. Automated AI ad creation, which has been making life easier for estate agents and property managers for a year now, is now also available to private landlords and sellers.

Unlike real estate professionals, private individuals advertise apartments on the internet much less frequently. On average, this happens about once every two and a half years. This makes it all the more challenging for them to create a complete, accurate and appealing advertisement right from the start. With the new AI-supported advertisement creation tool, this hurdle has now been completely eliminated. The application is very simple: All you need to do is enter the most important apartment attributes such as address, size and amenities. ImmoScout24 and Homegate then use artificial intelligence to generate the complete advertisement title and description with all relevant information, including the location and surroundings of the property. The process takes only a few seconds and saves not only time but also uncertainty and repeated reworking. And this is done at no additional cost and integrated into the regular listing process. Finally, upload photos and any other documents, and the listing is ready for publication. Here, too, AI provides support by automatically generating alternative.

Win-win for advertisers and prospective tenants
The simple support for advertisers is a major advantage, while the improved and faster availability of properties on the property market is a second advantage. After all, every minute counts in a tight housing market. Private landlords or people looking for a new tenant often have only one or a few properties that are advertised at irregular intervals. The new solution from ImmoScout24 and Homegate ensures that even owners who rarely publish listings can create professional advertisements immediately - regardless of their experience or time commitment. "Many private landlords only occasionally deal with creating an advertisement. Thanks to AI support, they now receive a high-quality, structured proposal within seconds that meets the standards of professional estate agents," says Martin Waeber, Managing Director at SMG Real Estate, which owns the ImmoScout24 and Homegate platforms. "This also benefits all prospective tenants, because the more accurately an advertisement is described and the faster it goes online, the faster people find their new home," adds Waeber.

Digital boost for the Swiss property market
With the introduction of AI-supported advertisement creation for private individuals, SMG Real Estate is consistently continuing its role as a digital shaper of the real estate industry in Switzerland. The feature was introduced a year ago for real estate professionals in combination with a comprehensive property database, saving estate agents and property managers a significant amount of time and effort. Given the large number of advertisements they deal with, a time saving of around 14 minutes per property quickly adds up to several thousand Swiss francs and several working days per year in effective cost and time savings. For SMG Real Estate, the new feature is one of many steps towards a digital future. The aim is to make all processes relating to letting and selling more modern, simpler and more efficient, thereby helping both professional market players and private individuals to achieve their goals and find new happiness in their homes digitally and easily.