Applications Open for the Samuel Adams Brewing & Business Experienceship

The Samuel Adams Brewing the American Dream program offers one craft brewer each year a unique opportunity to access unparalleled resources and support through the Brewing & Business Experienceship. Happy to say that the applications are now open for this year's Experienceship!

Selected finalists will get to travel to New York City to attend the Crafting Dreams Beer Bash in June 2026. The Experienceship winner will be announced after the Beer Bash, and will get access to benefits such as:

• Personalized business advice from various functional areas of The Boston Beer Company, including ingredients, brewing, procurement, quality assurance, legal, marketing and more
• Travel to Boston for one week of extended mentoring from Sam Adams experts, including founder Jim Koch
• Travel to the Great American Beer Festival
• The chance to brew a collaboration beer with the Sam Adams brewery team
• Opportunities to learn from the community of past Experienceship winners

Please share with any craft brewers within your network. We are asking all brewers to Apply online by Friday, March 20th. Anyone with questions can reach out to [email protected].

Attached is this year's rules sheet. Anyone with questions can reach out to me or to [email protected]

About Brewing the American Dream®

Since 2008, Samuel Adams has supported its nonprofit lending partners in providing loans totaling nearly $121 million to food and beverage entrepreneurs across the country. Just as important, the program has provided business coaching and advising to over 17,000 people. The businesses supported by this program have created or retained almost 12,200 jobs in their local communities.