NIQ Global Intelligence plc
09/25/2025 | Press release | Distributed by Public on 09/25/2025 06:54
Raising the Bar: How Polish consumers are navigating channels, categories and celebrations on-premise
Food-led channels at the forefront
Opportunities beyond the on-premise
A focus on celebrations and relaxation
Beer the top choice and whiskey rising
Spontaneity and experimentation
Unlock on-premise Insights in Poland
Food-led channels at the forefront
Opportunities beyond the on-premise
A focus on celebrations and relaxation
Beer the top choice and whiskey rising
Spontaneity and experimentation
Unlock on-premise Insights in Poland
Food-led channels at the forefront
Opportunities beyond the on-premise
A focus on celebrations and relaxation
Beer the top choice and whiskey rising
Spontaneity and experimentation
Unlock on-premise Insights in Poland
Food-led channels at the forefront
Three in five (61%) consumers visit restaurants at least once every three months, making them the most popular channel ahead of cafes (57%) and fast food / QSR venues (57%). They are particularly prominent in young people's lives, with 18 to 34 year-olds 10 percentage points more likely than average to visit fast food sites. Bars and pubs are used quarterly by 44% of all consumers-and by exactly half (50%) of those aged 35 to 54.
Opportunities beyond the on-premise
While these four channels lead the way, there are many more venues for suppliers to consider. For example, half (49%) of consumers visit cinemas at least quarterly, while 30% use street food vendors or markets and 23% visit festivals. Well-executed strategies for these channels can be invaluable in generating brand trial and loyalty.
A focus on celebrations and relaxation
Poland's on-premise is where celebrations are enjoyed and memories are made. Nearly two in five (38%) consumers say they have visited for a special occasion in the last three months, and there is good potential to encourage trade-ups here. Relaxed or quiet drinks, casual meals and after-work drinks are the three next popular types of occasion.
Beer the top choice and whiskey rising
Well over half (56%) of consumers typically drink beer in Poland's on-premise, making it the most popular choice. Lager, specialties and flavored beer are the top three sub-categories, but there's fast-growing interest in no and low alcohol options too. Meanwhile, spirits consumption is shifting, with whiskey overtaking vodka as the top pick. Because whiskey drinkers are 10 percentage points more likely than average to pay extra for a better quality drink, there are major opportunities for premiumization here.
Spontaneity and experimentation
Whatever their categories, channels or occasions, Poland's consumers are ready to be spontaneous. Nearly three quarters (72%) say they are open to influence on their drinks choices in pubs or bars, and 29% haven't decided what to drink before they step foot in a venue. This highlights the opportunity for suppliers to intervene on paths to purchase, via menus, bartender recommendations, back bars, display boards and more.
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NIQ Global Intelligence plc published this content on September 25, 2025, and is solely responsible for the information contained herein. Distributed via Public Technologies (PUBT), unedited and unaltered, on September 25, 2025 at 12:54 UTC. If you believe the information included in the content is inaccurate or outdated and requires editing or removal, please contact us at [email protected]