04/20/2026 | Press release | Distributed by Public on 04/20/2026 02:29
MUNICH, GERMANY, April 20, 2026 - Ben Shelton and Flavio Cobolli made On company history this week at the ATP 500 tournament in Munich, which culminated in a first-ever all-On ATP final. The match was a landmark moment for the brand, showcasing its growing force in professional tennis.
In a compelling 90-minute final, Shelton secured his victory in straight sets, 6-2, 7-5. He set the tone early, breaking Cobolli's serve in the first game and then crucially fending off six break points in a marathon first service game. After that pivotal hold, Shelton did not face another break point for the remainder of the match.
Shelton stayed composed and clutch in key moments and won his second ATP 500 title of 2026, demonstrating his rising form on the tour. The win boosts him to a career-high No. 6 in the World Rankings, just 30 points behind the World No. 5.
The final was the pinnacle of a breakthrough week for both On athletes. For Flavio Cobolli, the journey to his first ATP 500 final was marked by a career-defining victory over defending champion and World No. 3, Alexander Zverev. His performance throughout the tournament underscored the high caliber of both competitors in the historic all-On final.
About On
On was born in the Swiss Alps in 2010 with the mission to ignite the human spirit through movement - a mission that still guides the brand today. Sixteen years after market launch, On delivers industry-disrupting innovation in premium footwear, apparel and accessories for high-performance running, outdoor, training, all-day activities and tennis. On's award-winning CloudTec® and LightSpray™ innovation, purposeful design and groundbreaking strides within the circular economy have attracted a fast-growing global fan base - inspiring humans to explore, discover and Dream On.
On is present in more than 80 countries globally and engages with a digital community on www.on.com.