Honda Joins USA Hockey in Quest for Gold as Exclusive Automotive Partner and Official Vehicle

• New USA Hockey partnership expands nearly two-decade relationship between Honda and hockey
• Honda becomes the Exclusive Automotive Partner and Official Vehicle of USA Hockey, including support of the U.S. Men's and Women's National Teams and U.S. National Sled Team heading into the Olympic and Paralympic Winter Games Milano Cortina 2026
• New partnership builds on Honda role as Official Automotive Partner of Team USA and a Founding Partner of the LA28 Olympic and Paralympic Games, plus USA Bobsled/Skeleton Technical Partnership

Honda today announced a new multi-year partnership with USA Hockey, strengthening the brand's enduring relationship with hockey that will include Honda serving as the Exclusive Automotive Partner and Official Vehicle of USA Hockey, the title sponsor of the USA Hockey Sled National Championships and supporting USA Hockey during the Olympic and Paralympic Winter Games Milano Cortina 2026.

Honda has been the Official Automotive Partner of the National Hockey League (NHL®) in the United States since 2007, supporting the game of hockey and its outstanding athletes while bringing together the NHL and Honda fanbases to create truly memorable moments.

"This is an incredible opportunity for Honda to deepen our support of the home team through this new relationship with USA Hockey," said Ed Beadle, vice president of Digital Services & Marketing, American Honda Motor Co., Inc. "Honda has been helping provide unforgettable experiences for hockey fans for nearly two decades through our NHL partnership, and we're proud to support Team USA athletes as they pursue their dreams for gold in Milano Cortina."

Through the new partnership, Honda will provide vehicles and support major USA Hockey events such as youth and girls' national championships and player development camps. Additionally, Honda will have activation opportunities at various USA Hockey events each season along with visibility through USA Hockey media channels.

"We're excited to welcome Honda to the USA Hockey family," said Tony Driscoll, assistant executive director of USA Hockey. "Their commitment to innovation and community align with our mission to grow and enhance the game throughout the country."

Honda Expands Support of Team USA

This new partnership builds on Honda support of Team USA heading into the upcoming Olympic and Paralympic Winter Games Milano Cortina 2026. In July, Honda announced the formation of a technical partnership with USA Bobsled/Skeleton (USABS), leveraging the advanced engineering expertise of Honda R&D engineers and the capabilities of the company's HALO aeroacoustic wind tunnel (Honda Automotive Laboratories of Ohio) located in East Liberty, Ohio. Additionally, the relationship with USABS extends to the Acura brand, which serves as the Official Automotive Partner.

Looking ahead to 2028, Honda will continue to support the world's top athletes as a Founding Partner of the LA28 Olympic and Paralympic Games. Honda, which established its first U.S. operations in Los Angeles in June 1959, is the Official Automotive Partner of Team USA, supporting the United States Olympic and Paralympic teams during the LA28 Games. As part of this commitment, the company will provide a wide range of Honda and Acura mobility products for use throughout the Games, with a focus on electrified vehicles such as the upcoming Honda 0 Series and Acura RSX.

To Learn More, Visit: https://www.honda.com/teamusa

About Honda
Honda offers a full line of clean, safe, fun and connected vehicles sold through more than 1,000 independent U.S. Honda dealers. The award-winning Honda lineup includes the Civic and Accord, along with the HR-V, CR-V, Passport, Prologue and Pilot sport utility vehicles, the Ridgeline pickup and the Odyssey minivan. The Honda electrified vehicle lineup, representing more than a quarter of total sales in 2024, includes the all-electric Prologue SUV, the fuel-cell-electric CR-V e:FCEV, and hybrid-electric models including Accord, CR-V, and Civic, with a hybrid-electric Prelude set to join the lineup late this year.

Honda has been producing automobiles in America for over 40 years and currently operates eight major manufacturing facilities in America. In 2024, more than 99% of all Honda vehicles sold in the U.S. were made in North America, with about 2/3 made in America, using domestic and globally made parts.

More information about Honda is available in the Digital FactBook.

About USA Hockey
USA Hockey, established on October 29, 1937, and headquartered in Colorado Springs, Colorado, provides the foundation for the sport of ice hockey in America; helps young people become leaders, sometimes Olympic or Paralympic heroes; and connects the game at every level while promoting a lifelong love of the sport. USA Hockey is more than a million strong, including players, coaches, officials and volunteers that span all 50 states. The National Governing Body for the sport in the United States, USA Hockey has important partnerships with the NHL, PWHL, United States Olympic and Paralympic Committee and International Ice Hockey Federation. For more information, visit usahockey.com.

Important Notice
Although the information included in this press release is accurate as of the date of publication, this information is subject to change at any time without notice. American Honda Motor Co., Inc. assumes no responsibility for updating this information.

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