The best social media accounts to follow in Badgerland

Events, announcements and more. These accounts are just a few of the ways to stay connected to all things UW-Madison.

Looking to stay connected with campus life at UW-Madison? Social media is a great way to keep up with events, announcements and campus culture - but it's also much more than a news feed. These accounts are where Badgers come together to celebrate traditions, share experiences and show off their pride.

Find your favorite ways to stay connected:

UW-Madison

IG: @uwmadison

X: @UWMadison

Bluesky: @uwmadison

There's no better way to stay updated on all things UW-Madison and share in Badger pride than the official UW-Madison social media account. As the new school year begins, stay connected on campus events, activities and goings-on.

What's changed on campus in 2026? The College of Computing & Artificial Intelligence has officially launched. Find them on all the major channels: Instagram (@uwmadisoncai), X (@uwmadcai) and YouTube (@uw-madisoncai).

Student Affairs

IG: @uw_studentaffairs

TikTok: @uw_studentaffairs

The UW Student Affairs socials prove there's always something to do and people to meet on campus. Follow along for information on events, student life and campus resources.

New to the Student Affairs family is the First-Generation and Limited-Income (FGLI) Services unit, developed to connect and support students who are the first in their families to attend college or come from limited-income backgrounds. Find them on Instagram (@uw_fgli)!

Wisconsin Athletics

IG: @uwbadgers

X: @UWBadgers

With fall sports season officially back, there's no better way to cheer on the Badgers than with the official UW Athletics accounts. Check out game/match highlights, athlete spotlights and sports news.

Wisconsin Alumni Association

IG: @wisalumni

X: @wisalumni

For a view of what it's like to be a Badger post-graduation (it will be here sooner than you think!) the Wisconsin Alumni Association is your place to connect with and learn from our network of nearly 500,000 alums.

Wisconsin Union

IG: @wisconsinunion

As the Wisconsin Union Instagram shows, you can never have too many pictures of the Terrace. The Union's feed includes everything you need to know about events around campus, like when they're offering free brats or a can't-miss movie on the lake. Never miss an event at the Union!

University Health Services

IG: @uhsmadison

The new school year is a great time to learn what resources are available for all students. University Health Services is a helpful follow for important medical and mental health and prevention updates and ways to stay healthy on campus this year.

UW-Madison Police

IG: @uwmadisonpolice

X: @UWMadisonPolice

From campus safety tips and emergency updates, to community engagement and behind-the-scenes looks at campus policing, follow the UW-Madison Police Department accounts to stay connected and secure at UW.

Looking for more furry friends in your feed? Give K9 Hoagie (@k9hoagie) a follow on Instagram! Hoagie serves as a UWPD K9 therapy dog and can often be found around campus. If you see him, he's always down for pets or a boop on the snoot.

Interim Chancellor Eric Wilcots

IG: @uwchancellor

X: @uwchancellor

Bluesky: @uwchancellor

Follow interim Chancellor Eric Wilcots, UW-Madison's top leader, for a front-row seat to life on campus and across Wisconsin like "jumping around" at Camp Randall, student meals, Babcock ice cream runs, and celebrating academic achievements along the way. It's a chancellor's-eye view of Wisconsin traditions and campus pride.

Dean of Students Christina Olstad

IG: @uw_dos

If you're looking to stay updated on student life and campus events, make sure to give Dean of Students Christina Olstad a follow. Olstad helps UW students feel supported and welcome, both inside and outside the classroom.

Bucky Badger

IG: @uwbuckybadger

TikTok: @uwbuckybadger

What's better than seeing Bucky Badger? Answer: An entire feed of Bucky. Between attending athletics events, welcoming new students and goofing around on campus, UW-Madison's official mascot is always staying busy.