This student is tasting start-up success with a meal delivery service for seniors

Starting a business is a delicate task. Even if you get the measurements just right, without a dash of innovation, a sprinkle of luck, and a heaping spoonful of courage, it's likely to go straight from the oven to the bin.

Zachary Suh, however, is mastering the recipe.

Suh, a marketing major in the Costello College of Business and member of the Honors College at George Mason University, founded HomePlate, formerly Elderly Eats, in his sophomore year. It's a meal service for seniors that provides medically thoughtful and culturally relevant meals made fresh and delivered right to their doorstep.

The idea first took root during COVID-19 lockdowns, when Suh's grandmother moved in with the family as her Alzheimer's reached late-stage. "My mom, who is a George Mason professor, became her full-time caregiver," he said. "Caregiving takes a huge physical and emotional toll. I wanted to help her in any way I could."

Leaning into his love for cooking, Suh took over making all the meals for his family: breakfast, lunch, and dinner. He discovered that his grandmother was most interested in Korean food. "Even with her cognitive decline, you could tell she enjoyed those meals much more," he said.

This discovery led him to another: a major gap in senior food delivery. "At one point, we looked into meal service for seniors, but we couldn't find anything that did culturally relevant meals," he said.

Suh is familiar with start-ups: his older brother, Jeremy Suh, founded an AI company while in college. "He's a big inspiration for me, very much my mentor," Suh said. "We talked about this idea for a food delivery service, about how I could bring this onto a larger scale."

And from those conversations, Suh was encouraged to apply for the 2024 Patriot Pitch competition, hosted by Costello College of Business. HomePlate won first place in the General Entrepreneurship Track and was selected as a Mason's Choice Award Prize winner, earning Suh $7,000 to start turning his idea into reality.

"From the very outset, what impressed me most about Zach was his unwavering commitment to helping caregivers and seniors by providing them with nutritious, culturally relevant meals that could be consumed at home," said Jerry Pierce, MBA '92, a retired KPMG partner and professor of accounting at Costello. "His passion for helping others is always on full display and was a big reason the audience selected him for the Mason's Choice Award."

Previously, HomePlate provided meal plans with an in-house demonstration of meal prep. Now, they're transitioning to a fresh meal delivery service. Suh works with a registered dietician to craft meals that meet the variety of dietary and health needs of senior populations, such as diabetic restrictions, sodium control, low cholesterol, and general wellness. During the pilot program in March, HomePlate focused on Korean meals with hopes to expand to other cuisines in late 2026.

For Suh, now a junior at George Mason, this shift lets him get back to doing what he loves: cooking. He is making all the meals from scratch in partnership with Kitchen of Purpose in Arlington. "You'll see me at every stage," he said. "In the grocery store, in the kitchen, delivering the meals, and then taking the trash out after."

Being both a student and a business owner is certainly a balancing act. Suh said that it wouldn't be possible without the phenomenal support from George Mason. Costello's Office of Career Services and Jeremy Plotnick, director of minor programs for Costello, have been key supporters. Plotnick mentored Suh and helped him register his work on the business as an internship, allowing him to prepare for the relaunch while earning academic credit toward his degree. Working in the MIX incubator connected him to student and alumni entrepreneurs. Professors have offered advice. Even while studying abroad at Mason Korea, he was able to network and pitch his business through the Center for Innovation and Entrepreneurship, as well as attend a one-week accelerator program in Australia.

"I don't think you get this level of care and mentorship at other universities," Suh said. "Being a George Mason student gives you access to this unparalleled network of professionals who have so much knowledge."

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