05/28/2026 | Press release | Distributed by Public on 05/28/2026 07:27
We won the 2026 Digitourism Award thanks to an innovative digital recruitment solution developed in collaboration with the Valais-based start-up HooRa. By combining social media, automation and artificial intelligence, this approach has enabled us to modernise our seasonal recruitment process and attract several thousand applications in just a few weeks.
Each year, the Digitourism Award recognises tourism companies that integrate digital technologies in a practical and innovative way to improve their services, organisation and efficiency.