10/14/2025 | Press release | Distributed by Public on 10/14/2025 11:16
NEW YORK, NY - October 14, 2025 - This holiday season, Macy's and Disney unveil an all-new assortment that includes apparel, beauty, accessories, Macy's Thanksgiving Day Parade® keepsakes, one-of-a-kind toys, and holiday decor. The collection includes 120 products across categories, and features brands such as M·A·C Cosmetics, Super Smalls, Loungefly, Stoney Clover Lane, BaubleBar, Citizen and more. For a second year, Disney's Minnie Mouse and Marvel's Spider-Man will take flight in the 99th Macy's Thanksgiving Day Parade®, joined by Pixar's newly designed Buzz Lightyear balloon.
This year, Macy's and Disney teamed up with M·A·C Cosmetics to create a beauty capsule collection featuring a reimagination of the brand's iconic Ruby Woo red lipstick, aptly renamed Minnie Woo. The capsule also includes lip glosses and lashes and features Minnie Mouse artwork by Floyd Gottfredson. Each giftable collector's item comes dressed up and ready for girl's night out in special-edition packaging brought to life by the beloved BFFs to excite beauty lovers and Disney fans alike.
"This season, we are proud to bring another truly enchanting collection to our stores and online, celebrating the joy of Macy's and Disney for the whole family," said Cynthia Kiang, VP of Merchandising Strategy at Macy's. "The collaboration between our brands is a testament to Macy's commitment to creating exceptional experiences and lifelong memories for our customers. By introducing these must-have limited-edition products, we're striving to provide our customers with a trend-forward assortment across categories."
"Minnie Mouse's dazzling debut in last year's Parade proved she continues to be a timeless icon for our fans" said Chrissy Anderson, Vice President, Americas Brand Commercialization at Disney Consumer Products. "This year, we're celebrating her return in style with a new collection that captures her signature charm and sparkling personality in a way that's unmistakably Minnie Mouse."
The collection also features Swarovski® crystals throughout womenswear pieces, Kate Spade handbags, hats, gloves, and hair accessories, as well as new capsules and special items from beloved brands. This Disney collection is now available on macys.com, Macy's mobile app and select Macy's stores nationwide.
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About Macy's
Macy's, the largest retail brand of Macy's, Inc. (NYSE: M), serves as the style source for generations of customers. With one of the nation's largest e-commerce platforms powered by macys.com and mobile app, paired with a nationwide network of stores, Macy's delivers the most convenient and seamless shopping experience, offering great values in apparel, home, beauty, accessories and more. Macy's gives customers even more ways to shop through an off-price assortment at Macy's Backstage and at our highly curated Macy's small format stores. Each year, Macy's provides millions with unforgettable experiences through Macy's 4th of July Fireworks® and Macy's Thanksgiving Day Parade® and helps our customers celebrate special moments, big and small. We're guided by our social commitment-to create a brighter future for all that empowers voice, choice and ownership for our colleagues, customers, communities and leaders of tomorrow.
About Disney Consumer Products
Disney Consumer Products (DCP) is the division of Disney Experiences that brings beloved brands and franchises into the daily lives of families and fans through products - from toys to t-shirts, apps, books, console games and more - and experiences that can be found around the world, including on the Disney Store e-commerce platform and at Disney Parks, local and international retailers, as well as Disney store locations globally. The business is home to world-class teams of product, licensing and retail experts, artists and storytellers, and technologists who inspire imaginations around the world.
Media Contacts :Julissa Bonfante / Christine Nealon [email protected]
Tyler Slater [email protected]