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Technology

Forrester Research Inc.

10/01/2025 | Press release | Archived content

Fortune : We’re Not In An ‘AI winter’—But Here’s How To Survive A Cold Snap

Fortune: In an interview about an "AI winter", Principal Analyst Rowan Curran explains that the current situation is better described as a market reset, with enterprises recalibrating their approach to AI rather than pulling back from it.

Read the full article here. Read more from Rowan here.

Forrester Research Inc. published this content on October 01, 2025, and is solely responsible for the information contained herein. Distributed via Public Technologies (PUBT), unedited and unaltered, on October 15, 2025 at 19:56 UTC. If you believe the information included in the content is inaccurate or outdated and requires editing or removal, please contact us at [email protected]